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News
22 October 2024
Clothing and footwear market in Poland: Pepco leads the way, second-hand stores are gaining strength
According to the latest data from PMR Market Experts, the value of the Polish clothing and footwear market, which also includes underwear and accessories, will reach nearly 60 billion PLN in 2024. This represents a 4% year-on-year growth, confirming …
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News
29 July 2024
Paid VOD services more popular than paid TV
The cumulative value of the paid VOD services market in Poland reached 2.3 billion PLN in 2023, with a year-on-year growth rate of 28%, according to the latest PMR report, which includes data and forecasts for the paid TV and VOD market. Sharing stre…
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News
16 July 2024
Generation Z favors fast food restaurants and food-to-go products
The HoReCa market is a significant part of the national service sector, playing a key role in the economy. Our research indicates that it has experienced substantial growth compared to 2020, the beginning of the COVID-19 pandemic. We are also observi…
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News
9 July 2024
Poles do not save on diet catering: over 3 billion PLN was spent in 2023
In 2023, the diet catering market in Poland grew at a rate of nearly 19% year-over-year, with its value exceeding 3 billion PLN, according to the latest report by PMR titled “Diet catering market in Poland 2024.” PMR’s forecasts indicate th…
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News
8 May 2024
Dermocosmetics are gaining strength
In 2023, the dermocosmetics market in Poland grew at a rate of nearly 14% year-over-year, surpassing 3 billion PLN, according to the latest PMR report titled “The Dermocosmetics market in Poland 2024.” PMR forecasts indicate that from 202…
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News
8 March 2024
Value of the Polish cloud computing market increased by 1 billion PLN in 2023
Contrary to initial concerns related to economic slowdown due to high inflation and rising interest rates, the cloud computing market shows no signs of slowing down. On the contrary, according to the latest PMR analyses, spending on cloud services in…
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News
15 December 2023
Trend for an active lifestyle is driving demand for sports articles
From 2023 to 2028, the sports articles market in Poland is projected to grow at a compound annual growth rate (CAGR) of 6%, according to forecasts outlined in the latest PMR report titled “Retail Trade in Sports Articles in Poland 2023.” …
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News
13 December 2023
Dietary supplements under the influence of new trends
The value of the dietary supplements market in Poland in 2022, including typical sports nutrition brands sold outside pharmacies and online, was worth approximately PLN 6.9 billion (excluding dietary food products). This marked an increase of nearly …
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News
5 December 2023
Digital transformation of enterprises in Poland A.D. 2023
Digitalisation is now a phenomenon that encompasses almost every aspect of the lives and operations of both consumers and businesses. Particularly for the latter, digital transformation has a huge impact not only on the image of a company (compared t…
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News
23 November 2023
Construction sector in Poland – regional analysis [update]
Kwartalna aktualizacja danych dla raportu “Sektor budowlany w Polsce – analiza regionalna” została opublikowana. „ Choć ranking województw pod względem rozmiarów rynku budowlanego nie uległ większym zmianom, warto zwró…
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News
10 November 2023
Young people use BLIK [PMR study]
According to a study conducted by PMR in August 2023 for the “Online retail market in Poland 2023” report, fast transfers and BLIK are the most popular payment methods for online shopping in Poland, used by 6 out of 10 online shoppers. Fa…
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News
7 November 2023
What are Poles saving on in relation to inflation?
Over the last three years, the HoReCa (Hotel/Restaurant/Cafe) industry has had to contend with various challenges, and the end of 2023 could be exceptionally tough for this sector. A cyclical PMR survey monitoring the impact of inflation on consum…
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