Research services

PMR offers a very wide range of market and consumer research. We have many years of experience of implementing research projects in Poland, but also those pertaining to the markets of more than 20 CEE, SEE and CIS countries. The knowledge and experience we have gained allows us to coordinate projects carried out in many countries while maintaining a high level of quality and achieving comparable measurements.

Our strengths include an experienced team, our own implementation studio and a flexible working model in which we adapt our approach to individual customer needs, along with the specifics of the industry and the region. We want to inspire our clients and show them what else they can do to improve their business results.
We offer many kinds of research, which we conduct regularly for our partners. As part of these services, we are involved in both quantitative and qualitative research. On a daily basis we use a wide range of techniques such as interviews, surveys, tests, observations, focus groups and desk research. We move efficiently within both B2C and B2B subgroup measurements.

Our methodologies

Wywiady

INTERVIEWS

Etnografia

ETNOGRAPHY

Data_sraping

DATA SCRAPING

SURVEYS

ECONOMETRICS ANALYSIS

Target groups

B2B B2B B2C B2C EMPLOYEE EMPLOYEE EXPERTS AND SPECIALISTS EXPERTS AND SPECIALISTS

50+

analysed countries

5000+

brands researched

400+

doctors in PMR Medical Panel

200 000+

B2C interviews
Knowledge centre

Product research: the most important types and application examples

13/03/2018

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of …

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How can marketing research support company management?

08/02/2018
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Which types of consumer research can be used at particular stages of a product’s life-cycle?

19/01/2018

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is …

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Projects realised

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

17/10/2019

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The …

In-depth interviews with doctors on orphan drugs

17/10/2019

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to …

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

17/10/2019

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience …

Supporting the expansion of a discount clothing chain in Poland – desk research

17/10/2019

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how …

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