Research services
PMR offers a very wide range of market and consumer research. We have many years of experience of implementing research projects in Poland, but also those pertaining to the markets of more than 20 CEE, SEE and CIS countries. The knowledge and experience we have gained allows us to coordinate projects carried out in many countries while maintaining a high level of quality and achieving comparable measurements.
Our methodologies
B2B
B2C
EMPLOYEE
EXPERTS AND SPECIALISTS
50+
5000+
400+
200 000+
Knowledge centre
Product research: the most important types and application examples
Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of …
Which types of consumer research can be used at particular stages of a product’s life-cycle?
Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is …
Projects realised
Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania
Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The …
In-depth interviews with doctors on orphan drugs
Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to …
Online interviews with cardiologists concerning the treatment of a rare circulatory system disease
Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience …
Supporting the expansion of a discount clothing chain in Poland – desk research
Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how …