29/07/2024
Paid VOD services more popular than paid TV
The cumulative value of the paid VOD services market in Poland reached 2.3 billion PLN in 2023, with a year-on-year growth rate of 28%, according to the latest PMR report, which includes data and forecasts for the paid TV and VOD market. Sharing streams powers the penetration rate of VOD services. Penetration of paid VOD […]
24/07/2024
Thank you for the references! MyBestPharm S.A.
The leading dietary supplement brand in Poland, created by doctors
23/07/2024
Analysis of Poland’s regional potential in the context of the aggregates market
For one of the largest aggregate producers, the PMR team conducted a market analysis of aggregates in Poland at the regional level, identifying the regions with the highest potential. Project objectives The objective of the project was to provide insights into the regional differentiation of the Polish aggregate market. This information enabled the client to […]
16/07/2024
Generation Z favors fast food restaurants and food-to-go products
The HoReCa market is a significant part of the national service sector, playing a key role in the economy. Our research indicates that it has experienced substantial growth compared to 2020, the beginning of the COVID-19 pandemic. We are also observing dynamic development in the fast food segment and an increase in interest in diet […]
09/07/2024
Poles do not save on diet catering: over 3 billion PLN was spent in 2023
In 2023, the diet catering market in Poland grew at a rate of nearly 19% year-over-year, with its value exceeding 3 billion PLN, according to the latest report by PMR titled “Diet catering market in Poland 2024.” PMR’s forecasts indicate that the nominal market growth rate will be lower throughout the 2024-2029 forecast horizon compared […]
Our mission is to provide recommendations and reliable data to drive key decision-making processes. We offer the latest reports, along with industry research and analysis, including that carried out through the Market Intelligence platform.
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CASE STUDY
06/06/2024
Analysis of the needs of construction market customers in the Central and Eastern Europe Region
For one of the leading building materials manufacturers, PMR prepared an analysis of the needs of entities shaping the construction market in six Central and Eastern European countries and conducted a workshop session based on the collected data.
We support companies in selecting and implementing the best growth strategies. We help them to build and effectively pursue business strategies, in mergers and acquisitions, along with digital transformations. We boost their marketing and sales efficiency and improve their profitability by optimising price management.
250+
research and consulting projects annually
500+
global clients
5 000+
brands researched
50+
analysed countries
REPORT
15/05/2024
Used IT equipment and consumer electronics market in Poland 2024
The report has been published!
NEWS
08/05/2024
Dermocosmetics are gaining strength
The results of the PMR study confirm that dermocosmetics are still strongly associated with pharmacies by consumers and are primarily purchased there. However, it is worth noting the decrease in the indication of stationary pharmacies as a purchase channel from 2016 to 2023 (from 82% to 66%).
25/03/2024
ERP system implementations in Poland – market analysis
PMR conducted a market analysis of ERP for one of the companies operating in the Polish market of ERP system implementations. As part of the project, a dedicated quantitative B2B demand-side study was carried out, along with an analysis of the competitive environment, mapping of integrators and implementation companies, and forecasts for market development. Project […]
Every year we carry out hundreds of surveys to help our clients better understand the markets in which they are interested. We research B2B clients and consumers, in addition to competitors and suppliers, products and services, brands and prices. In the wake of the findings, our experts and advisors develop recommendations which allow our clients to move forward. We carry out specialist research in selected markets and market subgroups, along with simultaneous cross-sectional studies in multiple countries. We publish dozens of regular annual industry reports.
14/03/2024
Game Development Industry Map for European Countries: Poland, Czech Republic, Hungary, Cyprus, and Malta
For one of the top 3 cloud computing providers globally (IaaS/PaaS services), PMR team created a game development industry map. The in-depth analysis of competition and companies operating in the gaming market focused on selected countries as per the client’s request – Cyprus, Czech Republic, Malta, Poland, and Hungary. Objectives of project As part of […]
05/03/2024
Market analysis of cloud computing and data centers in five countries (Croatia, Czech Republic, Greece, Slovakia, Hungary)
For one of the leading telecommunications operators in Europe, we conducted a comprehensive analysis of the cloud computing and data center market in CEE/SEE countries (Croatia, Czech Republic, Greece, Slovakia, Hungary). The market analysis and forecasts were supported by comprehensive quantitative and qualitative research in each country. Objectives of project The client, as an active […]
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