Product and service research

 

Obtain a comprehensive assessment of your products or services and of the way in which they are described and sold

Identify price ranges and characteristic quality levels, substitutes and complementary products. Explore the design of product bundles and the structure of your competitors’ or suppliers’ product portfolios to understand their internal logic.
Agnieszka Figiel

Senior Researcher

 

 

 

ANALYSIS OF PRODUCT OR SERVICE CHARACTERISTICS

Study the offers, product documentation and samples of products or services provided. Conduct research and quality tests on products, concentrating, in particular, on their physical, chemical or mechanical properties. Analyse the nature of the materials used and the production techniques employed. Explore the different stages of service delivery.

Use the findings from those analyses in, for example, product development, estimating your competitors’ technical production costs and assessing the competencies needed for specific services or production.

PRODUCT PORTFOLIO ANALYSIS

Compare the portfolio of products manufactured or sold by the selected companies, taking into account the categories of quality and the split between private labels and third-party brands. Monitor product innovations, sales and discontinued articles.

Compare this information with sales data and prices to understand the logic of the product portfolio: that is, key products, margin generators and image-boosting items.

ANALYSIS OF DEVELOPMENT ACTIVITIES

Explore the categories of product development efforts which major manufacturers undertake to meet market demand.

PRODUCT USE ANALYSIS

Discover how different industries or companies use a given product and its varieties. Find out the role which the product plays in specific applications, how it affects service or product quality, how it contributes to the costs incurred by the companies using it and how demand and supply are distributed across the market.

Use this information to, for example, differentiate your offer and optimise your pricing policy.

Are you looking for the best solution for the further development of your company?

Contact us today!

Monika Szczypta

Senior Business Development Manager

 

Mobile: +48 607 979 580