Obtain a comprehensive assessment of your products or services and of the way in which they are described and sold
ANALYSIS OF PRODUCT OR SERVICE CHARACTERISTICS
Study the offers, product documentation and samples of products or services provided. Conduct research and quality tests on products, concentrating, in particular, on their physical, chemical or mechanical properties. Analyse the nature of the materials used and the production techniques employed. Explore the different stages of service delivery.
Use the findings from those analyses in, for example, product development, estimating your competitors’ technical production costs and assessing the competencies needed for specific services or production.
PRODUCT PORTFOLIO ANALYSIS
Compare the portfolio of products manufactured or sold by the selected companies, taking into account the categories of quality and the split between private labels and third-party brands. Monitor product innovations, sales and discontinued articles.
Compare this information with sales data and prices to understand the logic of the product portfolio: that is, key products, margin generators and image-boosting items.
PRODUCT USE ANALYSIS
Discover how different industries or companies use a given product and its varieties. Find out the role which the product plays in specific applications, how it affects service or product quality, how it contributes to the costs incurred by the companies using it and how demand and supply are distributed across the market.
Use this information to, for example, differentiate your offer and optimise your pricing policy.
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Senior Business Development Manager