Research into competitors and suppliers
Identify your key competitors or suppliers. Explore the products and services they offer, along with their sales channels, market shares and competitive advantages.
Senior Researcher
MARKET SHARES
Discover the market shares which are held by the key players in the industry and the ways in which they change over time. Link market share changes to the measures adopted by different companies.
Explore the development and concentration of the given market. Identify and monitor your new competitors. Find out which companies are going out of business. Assess the implications of these changes for customers and the industry.
LOCATIONS OF PRODUCTION PLANTS, WAREHOUSES AND STORES
Explore your competitors’ geographical categorisation, in areas such as sources of raw materials and semi-finished products, production plants, warehouses, logistics and service centres, stores and pick-up points.
The use of this information can, for example, help to assess the level of availability, and optimise logistics and sales network costs.
DISTRIBUTION STRUCTURE
Discover the number and size of distributors in your industry, along with links between distributors and manufacturers, the brands offered and the product groups.
Explore every distributor’s business terms, and its logistics and sales growth, along with the role played by each distributor in every sales channel.
SALES GROWTH AND RETURNS
Explore the growth and profitability of your competitor’s sales in comparison with those of other companies or the industry as a whole. Identify companies able to maintain their sales and profitability despite an unfavourable economic climate and companies able to improve sustainably.
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Senior Business Development Manager