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News
22 October 2024
Clothing and footwear market in Poland: Pepco leads the way, second-hand stores are gaining strength
According to the latest data from PMR Market Experts, the value of the Polish clothing and footwear market, which also includes underwear and accessories, will reach nearly 60 billion PLN in 2024. This represents a 4% year-on-year growth, confirming …
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Testimonials
14 October 2024
Fale Loki Koki
A leader in the hairdressing industry with over 33 years of experience, operating a network of 77 stores and hairdressing wholesalers. „ We are pleased to recommend PMR Market Experts, who conducted a detailed study of the Polish cosmetics market f…
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Case studies
14 August 2024
Cookie testing before launching on the Polish market
For one of the largest confectionery producers in Europe, PMR conducted a cookie test before their market launch. Project objectives The aim of the study was to evaluate the taste and marketing communication of filled cookies. The client wanted to ga…
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News
29 July 2024
Paid VOD services more popular than paid TV
The cumulative value of the paid VOD services market in Poland reached 2.3 billion PLN in 2023, with a year-on-year growth rate of 28%, according to the latest PMR report, which includes data and forecasts for the paid TV and VOD market. Sharing stre…
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Testimonials
24 July 2024
MyBestPharm S.A.
Leading dietary supplement brand in Poland I would like to express my satisfaction with the services provided by PMR Market Experts, from whom we purchased the report “Online non-prescription products market in Poland 2024. Market analysis and …
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Case studies
23 July 2024
Analysis of Poland’s regional potential in the context of the aggregates market
For one of the largest aggregate producers, the PMR team conducted a market analysis of aggregates in Poland at the regional level, identifying the regions with the highest potential. Project objectives The objective of the project was to provide ins…
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News
16 July 2024
Generation Z favors fast food restaurants and food-to-go products
The HoReCa market is a significant part of the national service sector, playing a key role in the economy. Our research indicates that it has experienced substantial growth compared to 2020, the beginning of the COVID-19 pandemic. We are also observi…
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News
9 July 2024
Poles do not save on diet catering: over 3 billion PLN was spent in 2023
In 2023, the diet catering market in Poland grew at a rate of nearly 19% year-over-year, with its value exceeding 3 billion PLN, according to the latest report by PMR titled “Diet catering market in Poland 2024.” PMR’s forecasts indicate th…
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Case studies
6 June 2024
Analysis of the needs of construction market customers in the Central and Eastern Europe Region
For one of the leading building materials manufacturers, PMR prepared an analysis of the needs of entities shaping the construction market in six Central and Eastern European countries and conducted a workshop session based on the collected data. Obj…
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News
8 May 2024
Dermocosmetics are gaining strength
In 2023, the dermocosmetics market in Poland grew at a rate of nearly 14% year-over-year, surpassing 3 billion PLN, according to the latest PMR report titled “The Dermocosmetics market in Poland 2024.” PMR forecasts indicate that from 202…
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Case studies
25 March 2024
ERP system implementations in Poland – market analysis
PMR conducted a market analysis of ERP for one of the companies operating in the Polish market of ERP system implementations. As part of the project, a dedicated quantitative B2B demand-side study was carried out, along with an analysis of the compet…
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Case studies
14 March 2024
Game Development Industry Map for European Countries: Poland, Czech Republic, Hungary, Cyprus, and Malta
For one of the top 3 cloud computing providers globally (IaaS/PaaS services), PMR team created a game development industry map. The in-depth analysis of competition and companies operating in the gaming market focused on selected countries as per the…
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