News - 17 July 2023

The dental market looks to the future with a smile

According to PMR estimates, the dental services market in Poland will exceed a value of 15 billion PLN in 2023, with an increasing share of that market being generated by the private sector. The report “Dental Services Market in Poland 2023: Market Analysis and Development Forecasts for 2023-2028” indicates that the market will achieve double-digit growth dynamics this year.


The prospects for the development of the dental services market in Poland are positive. The market is not only growing nominally, but also experiencing positive real growth dynamics. This situation is influenced by many factors, including the macroeconomic environment, as well as changes in patient behavior, such as the increasing awareness and better attitudes of society towards this area of healthcare.


According to our estimates, in 2023, the market for dental services in Poland will increase by 16.7% in nominal terms, but the real growth rate will be lower, at around 2.5%.

Marta Marszałek
Senior Pharma & Healthcare Market Analyst

Forecasted changes of dental services market in Poland

Who uses dental services?

According to a PMR study conducted in January 2023, it appears that women are currently more likely to use dental services than men. This is not a great surprise – it is generally a trend seen in almost all areas of healthcare.


Health awareness, and consequently a higher percentage of individuals using dental services, is also evident among people in the peak working age group (35-54 years) and those with higher education, which may also correlate with higher incomes.


Individuals with lower education levels are the least likely to use dental services, regardless of financing. Therefore, raising awareness about the importance of dentistry in overall health should be a priority in this segment of society.



Find comprehensive information about the current state of the Polish dentistry services market in the PMR report:


Dentistry services market in Poland. Market analysis and development forecasts for 2023-2028. Impact of inflation, war in Ukraine and COVID-19.

Growth through consolidation

On most areas in the Polish dental market, local companies are the key players. However, there are a few entities that have recently built a nationwide network of dental clinics. The pandemic has not slowed down the investment processes of the major market players, who, alongside organic growth, participate in acquisition processes. In 2021 and 2022, companies such as Medicover and the LUX MED group have been active in this area. Consolidation in the dental services market is a sign of the good condition of companies operating in this area. It is also inevitable for companies striving to achieve economies of scale, especially in times of specialist shortages.

It should be expected that the independent functioning of medium-sized players in the market will become increasingly difficult, especially in light of the crisis caused by COVID-19 and the war in Ukraine. These factors result, among others, in the increase in operating costs of facilities (electricity, heating, etc.), while the purchasing power of Poles is decreasing. Additionally, it is becoming increasingly challenging for small businesses to invest in new technologies, which usually involve high implementation costs, resulting in a decrease in their competitive advantage. Therefore, in our assessment, the market consolidation processes in Poland will continue.

Marta Marszałek
Senior Pharma & Healthcare Market Analyst
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Marta Marszałek

Senior Pharma & Healthcare Market Analyst