Recent projects

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Pharma & healthcare

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and...
Read more →
Pharma & healthcare

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know...
Read more →
Pharma & healthcare

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...
Read more →
FMCG & Retail

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition...
Read more →
Pharma & healthcare

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand...
Read more →
Transportation & logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...
Read more →
Pharma & healthcare

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better...
Read more →
Pharma & healthcare

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client - manufacturer of medical equipment - was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with...
Read more →
Pharma & healthcare

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...
Read more →
Food & agriculture

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...
Read more →
FMCG & Retail

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...
Read more →
FMCG & Retail

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...
Read more →
1 2 3 9
Construction

The HVAC market in Poland

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR's study PMR published the results...
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Construction Pharma & healthcare

Searching for a business partner on the pharmaceutical market

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was...
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Construction

Polish construction market in light of economic changes

Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish architects. The research was conducted using a telephone interview method in seven European countries. It...
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Construction

Due diligence into the construction chemicals market

Challenge: Is it worth investing in the Polish construction chemicals market? Our client - an international financial institution - considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into...
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Construction

Research on the chimney market in Poland

Our client commissioned PMR to prepare research on the chimney market in Poland. Aim of market research  The general aim of the project was to describe two segments of the chimney market (steel and ceramic). Additionally, the aim was to compare...
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Construction

Research of building materials market (framed structures)

Challenge: How to increase sales of building materials? Our client was a company from the building materials industry with international market presence. The client has already won the leading position in the market of materials used in light-frame construction. In...
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Construction

Construction market research and feasibility study for a real estate development project

Challenge: Will an investment in the housing market be profitable? PMR Consulting & Research was approached by a company engaged in highly diversified activities in the area of industrial production. The PMR team was asked to conduct a construction market...
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Construction

Consumer study of flooring systems using an online community research approach

Challenge: What do consumers pay attention to when buying flooring systems? PMR Consulting & Research was approached by a leading international research agency. They were looking for a company that could carry out a consumer survey using online community research...
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Construction

Consumer research in the ceramic tiles market

Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to plan their sales and marketing strategy for the coming years. They turned to us with...
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Construction

Market analysis of concrete prefabricates

Challenge: What is the current condition of the market? Our client in this project was a leading manufacturer of concrete. The company asked PMR Consulting & Research to conduct a market analysis of concrete prefabricates market in Poland and prepare...
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Construction

Construction materials market analysis in Romania

Our client wanted to learn about the current situation on the Romanian construction materials market. As an international player, the company was considering the purchase of selected construction materials on the Romanian market. Aim of market analysis The key point...
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Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...
Read more →
1 2
FMCG & Retail

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition...
Read more →
FMCG & Retail

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...
Read more →
FMCG & Retail

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...
Read more →
FMCG & Retail Food & agriculture

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...
Read more →
FMCG & Retail Food & agriculture

Price optimisation in convenience retail: a price sensitivity measurement

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...
Read more →
FMCG & Retail

New e-grocery platform – consumer study

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether...
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FMCG & Retail

Pedestrian traffic at potential eating establishment sites

Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research  The client required information not only on traffic, but also on the approximate demographics of the pedestrians (gender, age,...
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FMCG & Retail

List of companies in the field of FMCG in Russia and Ukraine

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying its potential clients, the biggest...
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FMCG & Retail

Consulting in an acquisition process in the FMCG market

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client - one of the leading companies in distribution of FMCG goods in Central and Eastern Europe - our consultancy services in the acquisition...
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FMCG & Retail

Brand awareness study of clothing stores

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female...
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FMCG & Retail

Store checks of clothing chains

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved...
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FMCG & Retail

Analysis of satisfaction with cooperation between distributors and their business partners

Challenge: How can cooperation be improved? Good business relations and optimisation of the logistical chain is a key to success for FMCG companies. In order to build business relations between suppliers and their business partners that are conducive to market...
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ICT & Media

Adoption of Industry 4.0 in Poland – an assessment

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions...
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ICT & Media

Due diligence in ICT market

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company...
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ICT & Media

Research of online consumer behaviour

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client...
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ICT & Media

Research of mobile phones market

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to...
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ICT & Media

Analysis of growth potential of B2B mobile solutions market

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...
Read more →
Other markets

Entering aggregate and cement market in Russia

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering...
Read more →
Other markets

E-commerce market in Poland

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was to show how the e-commerce market in Poland looks and develops. The study provided information...
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Other markets

Study of consumer behaviour in the car wash market

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...
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Other markets

The use of finance & accounting software

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...
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Other markets

Leasing services market research

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development...
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Other markets

Insurance market research

Challenge: Creating a competitive insurance offer A global organisation in the finance and insurance industry decided to take advantage of the development potential of the Polish financial market and start their business here. To better understand the needs and preferences...
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Other markets

Tourism market research and launching a new product

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we...
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Other markets

Non-wage benefits market study

Challenge: What is the nature of the Polish market of non-wage benefits? A company operating in the market of non-wage benefits wanted to better adapt their products and services to the needs of Polish consumers. They realised that non-wage benefits...
Read more →
Food & agriculture Other markets

The agricultural machinery market in Poland

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters...
Read more →
Other markets

Mining machinery market research

Challenge: How to better reach customers in the mining industry in the region? Our client - a leader in the sector of machine solutions and spare parts in the mining industry - wanted to get to know their customers to...
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Other markets

Cash logistics market study

Challenge: How to increase the competitive advantage? Our client was a cash logistics provider who wanted to improve their competitive advantage. The company reached out to PMR Consulting & Research to conduct a competitive analysis and a consumer study. Such...
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Other markets

Marketing study of TV commercials

Challenge: Which of the commercial versions will allow one to meet the campaign objective? One of the leaders in the auto-motive industry was preparing for the initiation of a marketing campaign for a new car model. In order to boost...
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1 2
Industrial production

Irradiation and sterilization services market in Poland

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research analysis, quantitative research – 160...
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Industrial production

Market feasibility study and market entry strategy recommendation for portable gensets

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR's study This study was an...
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Industrial production

The power tools market research in Poland – a report by PMR

PMR Market Experts has prepared a power tools market research describing the situation in the market of Polish power tools and accessories for one of the largest power tools manufacturers in the world.  Market research method The report was based...
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Industrial production

Research into the hoist market in Poland, the Czech Republic and Russia

Challenge: How will the hoist market in Europe develop? We were chosen for this project on account of our extensive experience and expert knowledge of markets in Central and Eastern Europe. We had the opportunity to demonstrate and prove our...
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Industrial production

Combustion by-products market analysis

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...
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Industrial production

Petrochemical market analysis

Challenge: How to modify the strategy to achieve market growth? A manufacturer of advanced products in the petrochemical industry was planning to implement changes in their growth strategy. They wanted to know the available ways of generating growth in their...
Read more →
Industrial production

Industrial gases market analysis and consulting on product development

Challenge: Will the new products meet customer expectations? At the request of a manufacturer of industrial gases, we conducted extensive product testing and a detailed industrial gases market analysis in the Czech Republic, Sweden, Germany and the UK. The aim...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...
Read more →
Food & agriculture

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...
Read more →
Food & agriculture

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...
Read more →
FMCG & Retail Food & agriculture

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...
Read more →
FMCG & Retail Food & agriculture

Price optimisation in convenience retail: a price sensitivity measurement

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...
Read more →
Food & agriculture Other markets

The agricultural machinery market in Poland

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters...
Read more →
Food & agriculture

Exploring the potential of the agricultural market

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch...
Read more →
FMCG & Retail Food & agriculture

Analysis of the beer market in Poland

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client...
Read more →
FMCG & Retail Food & agriculture

Cheese and dairy market analysis in Poland

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...
Read more →
Transportation & logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...
Read more →
Transportation & logistics

Advisory in an acquisition process on the logistics market

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...
Read more →
Transportation & logistics

Analysis of needs for courier services on the B2B market

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...
Read more →
Food & agriculture

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...
Read more →
Food & agriculture

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...
Read more →
FMCG & Retail Food & agriculture

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...
Read more →
FMCG & Retail Food & agriculture

Price optimisation in convenience retail: a price sensitivity measurement

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...
Read more →
Food & agriculture Other markets

The agricultural machinery market in Poland

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters...
Read more →
Food & agriculture

Exploring the potential of the agricultural market

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch...
Read more →
FMCG & Retail Food & agriculture

Analysis of the beer market in Poland

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client...
Read more →
FMCG & Retail Food & agriculture

Cheese and dairy market analysis in Poland

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...
Read more →
Construction FMCG & Retail Food & agriculture ICT & Media Industrial production Other markets Pharma & healthcare Transportation & logistics

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...
Read more →

AllDue diligenceDistributionMergers & AcquisitionsBrand & CommunicationMarket Modelling & ForecastsProduct DevelopmentSales & Marketing StrategiesResearch ServicesConsulting ServicesMarket EntryClient Understanding

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and...
Read more →

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know...
Read more →

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...
Read more →

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition...
Read more →

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand...
Read more →

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...
Read more →

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better...
Read more →

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client - manufacturer of medical equipment - was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with...
Read more →

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...
Read more →

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...
Read more →

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...
Read more →

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...
Read more →
1 2 3 9
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