As part of the development of a sales and marketing strategy, our client wanted to better understand the needs of existing and potential customers. Objective of PMR's study The aim of PMR's work was to identify the most attractive customer group...

As part of the project, PMR measured the value of selected segments in the medical devices market, including diagnostic imaging and other diagnostic equipment. An additional objective of the project was to calculate the share of PMR's client company in...

We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other things, we calculated the market value and prepared a 3-year growth forecast for the DIY...

Since 2000, PMR has been regularly studying the situation in the Polish construction market and its individual segments. One of the market subsegments we examine is the HVAC sector (heating, ventilation and air conditioning systems). We produced a comprehensive report...

For CORAB, a leading Polish manufacturer of photovoltaic systems and distributor of devices, we performed an analysis of the photovoltaic market in Poland with reference to the European market. Under the project, we presented the size and structure of the...

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and...

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know...

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition...

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand...

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better...

We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other things, we calculated the market value and prepared a 3-year growth forecast for the DIY...

Since 2000, PMR has been regularly studying the situation in the Polish construction market and its individual segments. One of the market subsegments we examine is the HVAC sector (heating, ventilation and air conditioning systems). We produced a comprehensive report...

For CORAB, a leading Polish manufacturer of photovoltaic systems and distributor of devices, we performed an analysis of the photovoltaic market in Poland with reference to the European market. Under the project, we presented the size and structure of the...

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR's study PMR published the results...

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was...

Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish architects. The research was conducted using a telephone interview method in seven European countries. It...

Challenge: Is it worth investing in the Polish construction chemicals market? Our client - an international financial institution - considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into...

Our client commissioned PMR to prepare research on the chimney market in Poland. Aim of market research  The general aim of the project was to describe two segments of the chimney market (steel and ceramic). Additionally, the aim was to compare...

Challenge: How to increase sales of building materials? Our client was a company from the building materials industry with international market presence. The client has already won the leading position in the market of materials used in light-frame construction. In...

Challenge: Will an investment in the housing market be profitable? PMR Consulting & Research was approached by a company engaged in highly diversified activities in the area of industrial production. The PMR team was asked to conduct a construction market...

Challenge: What do consumers pay attention to when buying flooring systems? PMR Consulting & Research was approached by a leading international research agency. They were looking for a company that could carry out a consumer survey using online community research...

Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to plan their sales and marketing strategy for the coming years. They turned to us with...

As part of the development of a sales and marketing strategy, our client wanted to better understand the needs of existing and potential customers. Objective of PMR's study The aim of PMR's work was to identify the most attractive customer group...

As part of the project, PMR measured the value of selected segments in the medical devices market, including diagnostic imaging and other diagnostic equipment. An additional objective of the project was to calculate the share of PMR's client company in...

We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other things, we calculated the market value and prepared a 3-year growth forecast for the DIY...

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether...

Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research  The client required information not only on traffic, but also on the approximate demographics of the pedestrians (gender, age,...

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying its potential clients, the biggest...

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client - one of the leading companies in distribution of FMCG goods in Central and Eastern Europe - our consultancy services in the acquisition...

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions...

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company...

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client...

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to...

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

As part of the project, PMR measured the value of selected segments in the medical devices market, including diagnostic imaging and other diagnostic equipment. An additional objective of the project was to calculate the share of PMR's client company in...

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering...

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was to show how the e-commerce market in Poland looks and develops. The study provided information...

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development...

Challenge: Creating a competitive insurance offer A global organisation in the finance and insurance industry decided to take advantage of the development potential of the Polish financial market and start their business here. To better understand the needs and preferences...

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we...

Challenge: What is the nature of the Polish market of non-wage benefits? A company operating in the market of non-wage benefits wanted to better adapt their products and services to the needs of Polish consumers. They realised that non-wage benefits...

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters...

Challenge: How to better reach customers in the mining industry in the region? Our client - a leader in the sector of machine solutions and spare parts in the mining industry - wanted to get to know their customers to...

Challenge: How to increase the competitive advantage? Our client was a cash logistics provider who wanted to improve their competitive advantage. The company reached out to PMR Consulting & Research to conduct a competitive analysis and a consumer study. Such...

Since 2000, PMR has been regularly studying the situation in the Polish construction market and its individual segments. One of the market subsegments we examine is the HVAC sector (heating, ventilation and air conditioning systems). We produced a comprehensive report...

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research analysis, quantitative research – 160...

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR's study This study was an...

PMR Market Experts has prepared a power tools market research describing the situation in the market of Polish power tools and accessories for one of the largest power tools manufacturers in the world.  Market research method The report was based...

Challenge: How will the hoist market in Europe develop? We were chosen for this project on account of our extensive experience and expert knowledge of markets in Central and Eastern Europe. We had the opportunity to demonstrate and prove our...

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex...

Challenge: How to modify the strategy to achieve market growth? A manufacturer of advanced products in the petrochemical industry was planning to implement changes in their growth strategy. They wanted to know the available ways of generating growth in their...

Challenge: Will the new products meet customer expectations? At the request of a manufacturer of industrial gases, we conducted extensive product testing and a detailed industrial gases market analysis in the Czech Republic, Sweden, Germany and the UK. The aim...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally...

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters...

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch...

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client...

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would...

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is...

Consumer research is sometimes underestimated in the process of product strategy development - whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play...

As part of the project, PMR measured the value of selected segments in the medical devices market, including diagnostic imaging and other diagnostic equipment. An additional objective of the project was to calculate the share of PMR's client company in...

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and...

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know...

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand...

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better...

Challenge: Will the new product be accepted by recipients? Our client - manufacturer of medical equipment - was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with...

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in vitro diagnostics services market in Poland and we wanted to determine what the main drivers...

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was...

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often...

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into...

As part of the development of a sales and marketing strategy, our client wanted to better understand the needs of existing and potential customers. Objective of PMR's study The aim of PMR's work was to identify the most attractive customer group...

As part of the project, PMR measured the value of selected segments in the medical devices market, including diagnostic imaging and other diagnostic equipment. An additional objective of the project was to calculate the share of PMR's client company in...

We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other things, we calculated the market value and prepared a 3-year growth forecast for the DIY...

Since 2000, PMR has been regularly studying the situation in the Polish construction market and its individual segments. One of the market subsegments we examine is the HVAC sector (heating, ventilation and air conditioning systems). We produced a comprehensive report...

For CORAB, a leading Polish manufacturer of photovoltaic systems and distributor of devices, we performed an analysis of the photovoltaic market in Poland with reference to the European market. Under the project, we presented the size and structure of the...

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and...

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know...

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition...

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand...

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better...

Challenge: What risks are linked to the acquisition of a pharmacy chain? The operator of one of the largest pharmacy chains in Poland was considering the acquisition of other entities. The task of PMR consultants was to carry out a...

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company...

Challenge: Is it worth investing in the Polish construction chemicals market? Our client - an international financial institution - considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into...

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client - one of the leading companies in distribution of FMCG goods in Central and Eastern Europe - our consultancy services in the acquisition...

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was...

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client - one of the leading companies in distribution of FMCG goods in Central and Eastern Europe - our consultancy services in the acquisition...

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our...

Challenge: How to adapt operations to the purchasing process of hospitals? Our client, a renowned and respected manufacturer in the market of medical devices, planned to modify their marketing and sales activities. The company wanted to better adjust their offering...

Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating ADHD. Through qualitative research among psychiatrists the company wanted to find out about the following...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....

Challenge: What is the current condition of the market? Our client in this project was a leading manufacturer of concrete. The company asked PMR Consulting & Research to conduct a market analysis of concrete prefabricates market in Poland and prepare...

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...

Challenge: What risks are linked to the acquisition of a pharmacy chain? The operator of one of the largest pharmacy chains in Poland was considering the acquisition of other entities. The task of PMR consultants was to carry out a...

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company...

Challenge: Is it worth investing in the Polish construction chemicals market? Our client - an international financial institution - considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into...

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client - one of the leading companies in distribution of FMCG goods in Central and Eastern Europe - our consultancy services in the acquisition...

Our client, an investment management fund, commissioned PMR to conduct analysis of the pharmaceutical distribution market in Russia. Aim of market analysis The goal of this project was the analysis of key distribution market players, market trends on the wholesale...

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female...

Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, among others, disposable equipment and accessories for healthcare professionals. The client commissioned us to conduct...

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our...

Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting & Research to conduct a research of purchase process among hospital administrators. The purpose of the...

Challenge: How to successfully sell and promote products with different types of consumers and purchase paths? One of the leading manufacturers of hygiene products in Poland wanted to improve the effectiveness of their marketing operations and marketing communications. The company...

Challenge: Which of the commercial versions will allow one to meet the campaign objective? One of the leaders in the auto-motive industry was preparing for the initiation of a marketing campaign for a new car model. In order to boost...

Challenge: What do consumers pay attention to when buying flooring systems? PMR Consulting & Research was approached by a leading international research agency. They were looking for a company that could carry out a consumer survey using online community research...

We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other things, we calculated the market value and prepared a 3-year growth forecast for the DIY...

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions...

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often...

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company...

Challenge: How will the hoist market in Europe develop? We were chosen for this project on account of our extensive experience and expert knowledge of markets in Central and Eastern Europe. We had the opportunity to demonstrate and prove our...

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch...

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland....

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client...

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project...

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us...

Challenge: Creating a credible business plan Our client was a venture capital fund engaged in investing in companies with high growth potential in the energy sector. The company needed the support of a professional research company and business consultants familiar...

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...

Challenge: Will the new product be accepted by recipients? Our client - manufacturer of medical equipment - was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with...

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether...

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into...

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians....

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...

Challenge: How can sales and marketing activities be improved? Our client - a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was...

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved...

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development...

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we...

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to...

Challenge: How to increase sales of building materials? Our client was a company from the building materials industry with international market presence. The client has already won the leading position in the market of materials used in light-frame construction. In...

We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other things, we calculated the market value and prepared a 3-year growth forecast for the DIY...

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and...

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know...

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition...

Challenge: Will the new product be accepted by recipients? Our client - manufacturer of medical equipment - was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with...

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research analysis, quantitative research – 160...

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive...

As part of the development of a sales and marketing strategy, our client wanted to better understand the needs of existing and potential customers. Objective of PMR's study The aim of PMR's work was to identify the most attractive customer group...

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of...

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering...

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was...

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often...

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to...

Challenge: Will an investment in the housing market be profitable? PMR Consulting & Research was approached by a company engaged in highly diversified activities in the area of industrial production. The PMR team was asked to conduct a construction market...

Our client - an international player in the market of innovative medical equipment - was planning on making strategic investments in Poland. Therefore required comprehensive consulting support. Aim of PMR's services The goal of this analysis of the medical equipment...

Our client – an international player in the market of innovative laboratory diagnostic equipment – commissioned PMR to conduct a market analysis of the laboratory testing equipment in Poland. Aim of market analysis The aim was to access the client’s...

As part of the development of a sales and marketing strategy, our client wanted to better understand the needs of existing and potential customers. Objective of PMR's study The aim of PMR's work was to identify the most attractive customer group...

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand...

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying...

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering...

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR's study This study was an...

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying its potential clients, the biggest...

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in...

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client...

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market...

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know...

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The...

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the...

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them...

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an...

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had...

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in vitro diagnostics services market in Poland and we wanted to determine what the main drivers...

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions...

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether...

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often...

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into...

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians....