Case studies
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Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania
Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The …
In-depth interviews with doctors on orphan drugs
Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to …
Online interviews with cardiologists concerning the treatment of a rare circulatory system disease
Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience …
Supporting the expansion of a discount clothing chain in Poland – desk research
Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how …
Entering the medical services market and sales growth strategy
Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also …
Entering the market of vaccines in Europe
Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the …
Test of the product: medical equipment used by nurses and doctors
Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. …
Test of the concept for a special medical purpose food product
Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the …
Concept test of food packaging
Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the …
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PMR report: Dietary supplements market in Poland: 3% growth in 2020
According to the latest PMR forecasts, included in the report “Dietary supplements market in Poland 2020. Development forecasts for 2020-2025”, the sale of dietary supplements in Poland in pharmacies …
OTC market expected to grow in 2020 despite coronavirus pandemic
The value of the OTC product market in Poland, understood as sales of medicines and dietary supplements designed for special dietary medical reasons, came to more than PLN 14bn …
Romanians will pay less for private healthcare services and products in 2020
The coronavirus pandemic will have a negative effect on the private healthcare market, and this is reflected in the newest PMR forecasts for 2020, published in the report entitled …
Laboratory diagnostics services market worth almost 7 billion PLN in 2019
The laboratory diagnostics services market in Poland (the public and private subdivisions combined) was worth almost 7 billion PLN in 2019. This represented an increase of around 5% year …
Online OTC products market grows by 20% a year
Online sales of OTC products – medicines, dietary supplements, and dermocosmetics – amounted to almost PLN 1.3bn (€303m) in 2018, according to a new report from PMR, “Online OTC …
Dynamic growth in private nursing homes for seniors in Poland
Care for the elderly in Poland remains concentrated in social care homes (DPS), which are part of the public system. But demand for private nursing homes has been growing …
The market for food supplements will grow by 5% per year between 2020 and 2024
The market for dietary supplements in Poland totalled PLN 5.4bn (€1.2bn) in 2018. It was the second year in a row during which it grew at a modest rate …
Biologics market growth accelerates in 2019
Sales of biologic medicines in Poland – including originators and biosimilars, outpatient and hospital ones – will exceed PLN 4.8bn (€1.1bn) in 2019. It will mark an impressive increase …
Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania
Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was …