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Case studies
14 August 2024
Cookie testing before launching on the Polish market
For one of the largest confectionery producers in Europe, PMR conducted a cookie test before their market launch. Project objectives The aim of the study was to evaluate the taste and marketing communication of filled cookies. The client wanted to ga…
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Case studies
23 July 2024
Analysis of Poland’s regional potential in the context of the aggregates market
For one of the largest aggregate producers, the PMR team conducted a market analysis of aggregates in Poland at the regional level, identifying the regions with the highest potential. Project objectives The objective of the project was to provide ins…
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Case studies
6 June 2024
Analysis of the needs of construction market customers in the Central and Eastern Europe Region
For one of the leading building materials manufacturers, PMR prepared an analysis of the needs of entities shaping the construction market in six Central and Eastern European countries and conducted a workshop session based on the collected data. Obj…
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Case studies
25 March 2024
ERP system implementations in Poland – market analysis
PMR conducted a market analysis of ERP for one of the companies operating in the Polish market of ERP system implementations. As part of the project, a dedicated quantitative B2B demand-side study was carried out, along with an analysis of the compet…
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Case studies
14 March 2024
Game Development Industry Map for European Countries: Poland, Czech Republic, Hungary, Cyprus, and Malta
For one of the top 3 cloud computing providers globally (IaaS/PaaS services), PMR team created a game development industry map. The in-depth analysis of competition and companies operating in the gaming market focused on selected countries as per the…
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Case studies
5 March 2024
Market analysis of cloud computing and data centers in five countries
For one of the leading telecommunications operators in Europe, we conducted a comprehensive analysis of the cloud computing and data center market in CEE/SEE countries (Croatia, Czech Republic, Greece, Slovakia, Hungary). The market analysis and fore…
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Case studies
8 January 2024
Analysis of the online market for used products in Poland in 2023
For the largest Polish e-commerce platform, PMR conducted a study on the online resale market. Objectives of project To provide our client with comprehensive data on the online resale market situation in Poland, the PMR team has planned: analysis …
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Case studies
5 October 2023
Research on consumers of box diets/dietary catering in Wrocław
We conducted a quantitative study (CAWI) for one of the companies offering boxed diets/dietary catering, targeting consumers of such meals residing in Wrocław. Objective of project The study created for our client, aimed at obtaining reliable and cr…
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Case studies
12 September 2023
Analysis of the treatment costs of the most popular diseases in Poland
Project objectives Our long-term client, one of the world’s leading providers of insurance and pension products, sought data on the costs of treating the most likely diseases in Poland. It was particularly concerned with the patient’s per…
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Case studies
24 August 2023
Analysis of the situation and trends on the construction market in Poland: market participants’ perspective
For one of the global producers of building materials with companies in Poland, we conducted in-depth interviews with a diverse range of stakeholders operating on the Polish construction market in order to learn their perspective on the current marke…
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Case studies
10 August 2023
Accuracy of annual forecasts for the cosmetics retail market
Accuracy of annual forecasts for the cosmetics retail market We determined the forecast accuracy by using the mean absolute percentage error (MAPE), demonstrating how much PMR’s forecasts differed, on average, from the actual values: where …
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Case studies
10 August 2023
Accuracy of annual forecasts for the pay TV and VOD services market
Accuracy of annual forecasts for the cosmetics retail market We determined the forecast accuracy by using the mean absolute percentage error (MAPE), demonstrating how much PMR’s forecasts differed, on average, from the actual values: where …
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