Case studies
 

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Case Study Distribution Industries Pharma & Healthcare Research Services

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and…
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Case Study Client Understanding Industries Pharma & Healthcare Research Services

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The…
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Case Study FMCG & Retail Industries Research Services

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition…
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Case Study Industries Market Entry Pharma & Healthcare Sales & Marketing Strategies

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand…
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Case Study Consulting Services Industries Market Entry Mergers & Acquisitions Transportation & Logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying…
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Case Study Industries Market Entry Pharma & Healthcare

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better…
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Case Study Industries Pharma & Healthcare Product Development Research Services

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with…
Czytaj więcej →
Brand & Communication Case Study Consulting Services Industries Pharma & Healthcare Product Development Research Services

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
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Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
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Case Study Construction Industries Research Services

The HVAC market in Poland

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR’s study PMR published the results…
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Case Study Construction Industries Research Services

Polish construction market in light of economic changes

Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish architects. The research was conducted using a telephone interview method in seven European countries. It…
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Case Study Construction Due Diligence Industries Mergers & Acquisitions

Due diligence into the construction chemicals market

Challenge: Is it worth investing in the Polish construction chemicals market? Our client – an international financial institution – considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into…
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Case Study Construction Industries Research Services

Research on the chimney market in Poland

Our client commissioned PMR to prepare research on the chimney market in Poland. Aim of market research  The general aim of the project was to describe two segments of the chimney market (steel and ceramic). Additionally, the aim was to compare…
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Case Study Construction Industries Sales & Marketing Strategies

Research of building materials market (framed structures)

Challenge: How to increase sales of building materials? Our client was a company from the building materials industry with international market presence. The client has already won the leading position in the market of materials used in light-frame construction. In…
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Case Study Construction Consulting Services Industries Market Entry Research Services

Construction market research and feasibility study for a real estate development project

Challenge: Will an investment in the housing market be profitable? PMR Consulting & Research was approached by a company engaged in highly diversified activities in the area of industrial production. The PMR team was asked to conduct a construction market…
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Brand & Communication Case Study Construction Industries Research Services

Consumer study of flooring systems using an online community research approach

Challenge: What do consumers pay attention to when buying flooring systems? PMR Consulting & Research was approached by a leading international research agency. They were looking for a company that could carry out a consumer survey using online community research…
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Brand & Communication Case Study Client Understanding Construction Industries Product Development Research Services Sales & Marketing Strategies

Consumer research in the ceramic tiles market

Challenge: How to improve sales and marketing operations? Our client was one of the leading producers of clinker tiles in Poland. The company wanted to plan their sales and marketing strategy for the coming years. They turned to us with…
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Case Study Construction Consulting Services Distribution Industries Sales & Marketing Strategies

Market analysis of concrete prefabricates

Challenge: What is the current condition of the market? Our client in this project was a leading manufacturer of concrete. The company asked PMR Consulting & Research to conduct a market analysis of concrete prefabricates market in Poland and prepare…
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Case Study Construction Industries Research Services

Construction materials market analysis in Romania

Our client wanted to learn about the current situation on the Romanian construction materials market. As an international player, the company was considering the purchase of selected construction materials on the Romanian market. Aim of market analysis The key point…
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Case Study FMCG & Retail Industries Research Services

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
Czytaj więcej →
Case Study FMCG & Retail Food & Agriculture Industries Research Services

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive…
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Case Study FMCG & Retail Food & Agriculture Industries Research Services

Price optimisation in convenience retail: a price sensitivity measurement

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally…
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Case Study Client Understanding FMCG & Retail Industries Product Development

New e-grocery platform – consumer study

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether…
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Case Study FMCG & Retail Industries Research Services

Pedestrian traffic at potential eating establishment sites

Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research  The client required information not only on traffic, but also on the approximate demographics of the pedestrians (gender, age,…
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Case Study FMCG & Retail Industries Market Entry

List of companies in the field of FMCG in Russia and Ukraine

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying its potential clients, the biggest…
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Case Study Distribution Due Diligence FMCG & Retail Industries Mergers & Acquisitions

Consulting in an acquisition process in the FMCG market

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client – one of the leading companies in distribution of FMCG goods in Central and Eastern Europe – our consultancy services in the acquisition…
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Brand & Communication Case Study FMCG & Retail Industries Research Services

Brand awareness study of clothing stores

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female…
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Case Study FMCG & Retail Industries Research Services Sales & Marketing Strategies

Store checks of clothing chains

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved…
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Case Study FMCG & Retail Industries Research Services

Analysis of satisfaction with cooperation between distributors and their business partners

Challenge: How can cooperation be improved? Good business relations and optimisation of the logistical chain is a key to success for FMCG companies. In order to build business relations between suppliers and their business partners that are conducive to market…
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Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Case Study Client Understanding Food & Agriculture Industries Product Development Research Services Sales & Marketing Strategies

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had…
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Case Study FMCG & Retail Food & Agriculture Industries Research Services

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive…
Czytaj więcej →
Case Study FMCG & Retail Food & Agriculture Industries Research Services

Price optimisation in convenience retail: a price sensitivity measurement

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement Making sure prices are optimally…
Czytaj więcej →
Case Study Food & Agriculture Industries Other Markets Research Services

The agricultural machinery market in Poland

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters…
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Case Study Client Understanding Food & Agriculture Industries Market Modelling & Forecasts Product Development

Exploring the potential of the agricultural market

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch…
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Case Study Consulting Services FMCG & Retail Food & Agriculture Industries Market Modelling & Forecasts Product Development

Analysis of the beer market in Poland

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client…
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Case Study Client Understanding Consulting Services FMCG & Retail Food & Agriculture Industries Market Modelling & Forecasts

Cheese and dairy market analysis in Poland

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project…
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Case Study Client Understanding ICT & Media Industries Market Modelling & Forecasts

Adoption of Industry 4.0 in Poland – an assessment

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions…
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Case Study Due Diligence ICT & Media Industries Market Modelling & Forecasts Mergers & Acquisitions

Due diligence in ICT market

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company…
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Case Study Client Understanding ICT & Media Industries Market Entry Research Services

Research of online consumer behaviour

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client…
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Case Study Client Understanding Consulting Services ICT & Media Industries Product Development Research Services Sales & Marketing Strategies

Research of mobile phones market

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to…
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Case Study Client Understanding ICT & Media Industries Market Modelling & Forecasts Product Development Research Services

Analysis of growth potential of B2B mobile solutions market

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us…
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Case Study Industrial Production Industries Research Services

Irradiation and sterilization services market in Poland

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research analysis, quantitative research – 160…
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Case Study Industrial Production Industries Market Entry

Market feasibility study and market entry strategy recommendation for portable gensets

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR’s study This study was an…
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Case Study Industrial Production Industries Research Services

The power tools market research in Poland – a report by PMR

PMR Market Experts has prepared a power tools market research describing the situation in the market of Polish power tools and accessories for one of the largest power tools manufacturers in the world.  Market research method The report was based…
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Case Study Industrial Production Industries Market Modelling & Forecasts Research Services

Research into the hoist market in Poland, the Czech Republic and Russia

Challenge: How will the hoist market in Europe develop? We were chosen for this project on account of our extensive experience and expert knowledge of markets in Central and Eastern Europe. We had the opportunity to demonstrate and prove our…
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Case Study Consulting Services Industrial Production Industries Research Services

Combustion by-products market analysis

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex…
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Case Study Consulting Services Industrial Production Industries Product Development Sales & Marketing Strategies

Petrochemical market analysis

Challenge: How to modify the strategy to achieve market growth? A manufacturer of advanced products in the petrochemical industry was planning to implement changes in their growth strategy. They wanted to know the available ways of generating growth in their…
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Case Study Industrial Production Industries Market Entry Product Development Research Services

Industrial gases market analysis and consulting on product development

Challenge: Will the new products meet customer expectations? At the request of a manufacturer of industrial gases, we conducted extensive product testing and a detailed industrial gases market analysis in the Czech Republic, Sweden, Germany and the UK. The aim…
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Case Study Consulting Services Industries Market Entry Other Markets

Entering aggregate and cement market in Russia

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering…
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Case Study Industries Other Markets Research Services

E-commerce market in Poland

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was to show how the e-commerce market in Poland looks and develops. The study provided information…
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Case Study Client Understanding Consulting Services Industries Other Markets Research Services Sales & Marketing Strategies

Study of consumer behaviour in the car wash market

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not…
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Case Study Client Understanding Consulting Services Industries Market Entry Other Markets Product Development Research Services

The use of finance & accounting software

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market…
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Case Study Client Understanding Industries Other Markets Research Services Sales & Marketing Strategies

Leasing services market research

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development…
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Case Study Industries Market Entry Other Markets Research Services

Insurance market research

Challenge: Creating a competitive insurance offer A global organisation in the finance and insurance industry decided to take advantage of the development potential of the Polish financial market and start their business here. To better understand the needs and preferences…
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Case Study Client Understanding Industries Market Entry Other Markets Product Development Research Services Sales & Marketing Strategies

Tourism market research and launching a new product

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we…
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Case Study Industries Other Markets

Non-wage benefits market study

Challenge: What is the nature of the Polish market of non-wage benefits? A company operating in the market of non-wage benefits wanted to better adapt their products and services to the needs of Polish consumers. They realised that non-wage benefits…
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Case Study Food & Agriculture Industries Other Markets Research Services

The agricultural machinery market in Poland

PMR was commissioned by Japanese trade organisation to perform market study on agricultural machinery market in Poland.  Aim of market research  The aim of the project was to describe three specified segments of the agricultural machinery market: tractors, combine harvesters…
Czytaj więcej →
Case Study Client Understanding Industries Other Markets Product Development Research Services Sales & Marketing Strategies

Mining machinery market research

Challenge: How to better reach customers in the mining industry in the region? Our client – a leader in the sector of machine solutions and spare parts in the mining industry – wanted to get to know their customers to…
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Case Study Client Understanding Industries Other Markets Product Development Research Services

Cash logistics market study

Challenge: How to increase the competitive advantage? Our client was a cash logistics provider who wanted to improve their competitive advantage. The company reached out to PMR Consulting & Research to conduct a competitive analysis and a consumer study. Such…
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Brand & Communication Case Study Industries Other Markets Research Services

Marketing study of TV commercials

Challenge: Which of the commercial versions will allow one to meet the campaign objective? One of the leaders in the auto-motive industry was preparing for the initiation of a marketing campaign for a new car model. In order to boost…
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Case Study Distribution Industries Pharma & Healthcare Research Services

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and…
Czytaj więcej →
Case Study Client Understanding Industries Pharma & Healthcare Research Services

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know…
Czytaj więcej →
Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The…
Czytaj więcej →
Case Study Industries Market Entry Pharma & Healthcare Sales & Marketing Strategies

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand…
Czytaj więcej →
Case Study Industries Market Entry Pharma & Healthcare

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better…
Czytaj więcej →
Case Study Industries Pharma & Healthcare Product Development Research Services

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with…
Czytaj więcej →
Brand & Communication Case Study Consulting Services Industries Pharma & Healthcare Product Development Research Services

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of…
Czytaj więcej →
Case Study Client Understanding Industries Pharma & Healthcare

Laboratory diagnostics services market in Poland: growth drivers and barriers

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in vitro diagnostics services market in Poland and we wanted to determine what the main drivers…
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Case Study Consulting Services Distribution Industries Pharma & Healthcare

Searching for a business partner on the pharmaceutical market

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was…
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Case Study Client Understanding Consulting Services Industries Market Modelling & Forecasts Pharma & Healthcare Research Services

How often do Poles take laboratory examinations of various kinds?

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

How to enhance nurse safety in diabetes care? Focused interviews in Spain

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Focus groups with doctors concerning the treatment of paediatric patients

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians….
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Case Study Consulting Services Industries Market Entry Mergers & Acquisitions Transportation & Logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying…
Czytaj więcej →
Case Study Distribution Due Diligence Industries Market Entry Mergers & Acquisitions Product Development Research Services Transportation & Logistics

Advisory in an acquisition process on the logistics market

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in…
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Brand & Communication Case Study Client Understanding Consulting Services Industries Sales & Marketing Strategies Transportation & Logistics

Analysis of needs for courier services on the B2B market

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a new media campaign, which would…
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AllBrand & CommunicationClient UnderstandingConsulting ServicesDistributionDue DiligenceMarket EntryMarket Modelling & ForecastsMergers & AcquisitionsProduct DevelopmentResearch ServicesSales & Marketing Strategies
Case Study Distribution Industries Pharma & Healthcare Research Services

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and…
Czytaj więcej →
Case Study Client Understanding Industries Pharma & Healthcare Research Services

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know…
Czytaj więcej →
Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The…
Czytaj więcej →
Case Study FMCG & Retail Industries Research Services

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition…
Czytaj więcej →
Case Study Industries Market Entry Pharma & Healthcare Sales & Marketing Strategies

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand…
Czytaj więcej →
Case Study Consulting Services Industries Market Entry Mergers & Acquisitions Transportation & Logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying…
Czytaj więcej →
Case Study Industries Market Entry Pharma & Healthcare

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better…
Czytaj więcej →
Case Study Industries Pharma & Healthcare Product Development Research Services

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with…
Czytaj więcej →
Brand & Communication Case Study Consulting Services Industries Pharma & Healthcare Product Development Research Services

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
Czytaj więcej →
1 2 3 9
Brand & Communication Case Study Consulting Services Industries Pharma & Healthcare Product Development Research Services

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services Sales & Marketing Strategies

Brand image study on the laboratory diagnostics market

Challenge: How can sales and marketing activities be improved? Our client – a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was…
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Brand & Communication Case Study FMCG & Retail Industries Research Services

Brand awareness study of clothing stores

Challenge: How does brand awareness change? One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female…
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Brand & Communication Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Medical equipment market research

Challenge: How will the market of medical equipment develop? PMR Consulting & Research was approached by a company operating in the medical industry, which offers, among others, disposable equipment and accessories for healthcare professionals. The client commissioned us to conduct…
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Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development

Market research preceding market entry for biscuits

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our…
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Brand & Communication Case Study Client Understanding Industries Pharma & Healthcare Research Services Sales & Marketing Strategies

Research of purchase process of diagnostic equipment

Challenge: How hospitals take purchase decisions? One of our regular clients, an international research agency specialising in medical and pharmaceutical research, asked PMR Consulting & Research to conduct a research of purchase process among hospital administrators. The purpose of the…
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Brand & Communication Case Study Client Understanding Industries Pharma & Healthcare

Marketing study into hygienic products market

Challenge: How to successfully sell and promote products with different types of consumers and purchase paths? One of the leading manufacturers of hygiene products in Poland wanted to improve the effectiveness of their marketing operations and marketing communications. The company…
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Brand & Communication Case Study Industries Other Markets Research Services

Marketing study of TV commercials

Challenge: Which of the commercial versions will allow one to meet the campaign objective? One of the leaders in the auto-motive industry was preparing for the initiation of a marketing campaign for a new car model. In order to boost…
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Brand & Communication Case Study Construction Industries Research Services

Consumer study of flooring systems using an online community research approach

Challenge: What do consumers pay attention to when buying flooring systems? PMR Consulting & Research was approached by a leading international research agency. They were looking for a company that could carry out a consumer survey using online community research…
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Case Study Client Understanding Industries Pharma & Healthcare Research Services

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
Czytaj więcej →
Case Study Client Understanding Food & Agriculture Industries Product Development Research Services Sales & Marketing Strategies

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had…
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Case Study Client Understanding Industries Pharma & Healthcare

Laboratory diagnostics services market in Poland: growth drivers and barriers

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in vitro diagnostics services market in Poland and we wanted to determine what the main drivers…
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Case Study Client Understanding ICT & Media Industries Market Modelling & Forecasts

Adoption of Industry 4.0 in Poland – an assessment

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions…
Czytaj więcej →
Case Study Client Understanding FMCG & Retail Industries Product Development

New e-grocery platform – consumer study

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether…
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Case Study Client Understanding Consulting Services Industries Market Modelling & Forecasts Pharma & Healthcare Research Services

How often do Poles take laboratory examinations of various kinds?

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often…
Czytaj więcej →
Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

How to enhance nurse safety in diabetes care? Focused interviews in Spain

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Focus groups with doctors concerning the treatment of paediatric patients

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians….
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1 2 3 4
Case Study Consulting Services Industries Market Entry Mergers & Acquisitions Transportation & Logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying…
Czytaj więcej →
Brand & Communication Case Study Consulting Services Industries Pharma & Healthcare Product Development Research Services

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of…
Czytaj więcej →
Case Study Consulting Services Industries Market Entry Other Markets

Entering aggregate and cement market in Russia

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering…
Czytaj więcej →
Case Study Consulting Services Distribution Industries Pharma & Healthcare

Searching for a business partner on the pharmaceutical market

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was…
Czytaj więcej →
Case Study Client Understanding Consulting Services Industries Market Modelling & Forecasts Pharma & Healthcare Research Services

How often do Poles take laboratory examinations of various kinds?

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often…
Czytaj więcej →
Case Study Client Understanding Consulting Services Industries Other Markets Research Services Sales & Marketing Strategies

Study of consumer behaviour in the car wash market

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not…
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Case Study Client Understanding Consulting Services Industries Market Entry Other Markets Product Development Research Services

The use of finance & accounting software

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market…
Czytaj więcej →
Case Study Client Understanding Consulting Services ICT & Media Industries Product Development Research Services Sales & Marketing Strategies

Research of mobile phones market

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to…
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Case Study Construction Consulting Services Industries Market Entry Research Services

Construction market research and feasibility study for a real estate development project

Challenge: Will an investment in the housing market be profitable? PMR Consulting & Research was approached by a company engaged in highly diversified activities in the area of industrial production. The PMR team was asked to conduct a construction market…
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Case Study Consulting Services Industries Pharma & Healthcare

Analysis of the medical equipment market in Poland

Our client – an international player in the market of innovative medical equipment – was planning on making strategic investments in Poland. Therefore required comprehensive consulting support. Aim of PMR’s services The goal of this analysis of the medical equipment…
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Case Study Consulting Services Industries Pharma & Healthcare Research Services

Analysis of laboratory diagnostic equipment market in Poland

Our client – an international player in the market of innovative laboratory diagnostic equipment – commissioned PMR to conduct a market analysis of the laboratory testing equipment in Poland. Aim of market analysis The aim was to access the client’s…
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Case Study Consulting Services Industrial Production Industries Research Services

Combustion by-products market analysis

Challenge: How will the combustion by-products market develop? A company utilizing combustion by-products planned to create a development strategy for the coming years and came to us to get expert support in planning. Our task was to conduct a complex…
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Case Study Distribution Industries Pharma & Healthcare Research Services

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and…
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Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
Czytaj więcej →
Case Study Consulting Services Distribution Industries Pharma & Healthcare

Searching for a business partner on the pharmaceutical market

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the drugstore distribution channel. What was…
Czytaj więcej →
Case Study Distribution Due Diligence Industries Market Entry Mergers & Acquisitions Product Development Research Services Transportation & Logistics

Advisory in an acquisition process on the logistics market

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in…
Czytaj więcej →
Case Study Distribution Due Diligence FMCG & Retail Industries Mergers & Acquisitions

Consulting in an acquisition process in the FMCG market

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client – one of the leading companies in distribution of FMCG goods in Central and Eastern Europe – our consultancy services in the acquisition…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development

Market research preceding market entry for biscuits

Challenge: How to introduce new biscuits to the Polish market and captivate consumers? One of the largest European manufacturers of biscuits asked PMR Consulting & Research for cooperation during the implementation of a new investment in the Polish market. Our…
Czytaj więcej →
Case Study Client Understanding Distribution Industries Pharma & Healthcare Research Services Sales & Marketing Strategies

Research of the purchasing process in hospitals

Challenge: How to adapt operations to the purchasing process of hospitals? Our client, a renowned and respected manufacturer in the market of medical devices, planned to modify their marketing and sales activities. The company wanted to better adjust their offering…
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Brand & Communication Case Study Client Understanding Distribution Industries Pharma & Healthcare Product Development Sales & Marketing Strategies

Qualitative research among psychiatrists on the treatment of ADHD

Challenge: How to construct a sales offer from the area of ADHD treatment? Our client was interested in the experiences of Polish doctors in treating ADHD. Through qualitative research among psychiatrists the company wanted to find out about the following…
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Brand & Communication Case Study Client Understanding Distribution Industries Market Modelling & Forecasts Pharma & Healthcare Product Development Sales & Marketing Strategies

Analysis of laboratory diagnostic equipment market in Poland

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland….
Czytaj więcej →
Case Study Construction Consulting Services Distribution Industries Sales & Marketing Strategies

Market analysis of concrete prefabricates

Challenge: What is the current condition of the market? Our client in this project was a leading manufacturer of concrete. The company asked PMR Consulting & Research to conduct a market analysis of concrete prefabricates market in Poland and prepare…
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Case Study Due Diligence Industries Mergers & Acquisitions Pharma & Healthcare

Due diligence of a pharmacy chain

Challenge: What risks are linked to the acquisition of a pharmacy chain? The operator of one of the largest pharmacy chains in Poland was considering the acquisition of other entities. The task of PMR consultants was to carry out a…
Czytaj więcej →
Case Study Due Diligence ICT & Media Industries Market Modelling & Forecasts Mergers & Acquisitions

Due diligence in ICT market

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company…
Czytaj więcej →
Case Study Construction Due Diligence Industries Mergers & Acquisitions

Due diligence into the construction chemicals market

Challenge: Is it worth investing in the Polish construction chemicals market? Our client – an international financial institution – considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into…
Czytaj więcej →
Case Study Distribution Due Diligence Industries Market Entry Mergers & Acquisitions Product Development Research Services Transportation & Logistics

Advisory in an acquisition process on the logistics market

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in…
Czytaj więcej →
Case Study Distribution Due Diligence FMCG & Retail Industries Mergers & Acquisitions

Consulting in an acquisition process in the FMCG market

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client – one of the leading companies in distribution of FMCG goods in Central and Eastern Europe – our consultancy services in the acquisition…
Czytaj więcej →
Case Study Industries Market Entry Pharma & Healthcare Sales & Marketing Strategies

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand…
Czytaj więcej →
Case Study Consulting Services Industries Market Entry Mergers & Acquisitions Transportation & Logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying…
Czytaj więcej →
Case Study Industries Market Entry Pharma & Healthcare

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union a new product. To better…
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Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
Czytaj więcej →
Case Study Consulting Services Industries Market Entry Other Markets

Entering aggregate and cement market in Russia

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to prepare the company to entering…
Czytaj więcej →
Case Study Industrial Production Industries Market Entry

Market feasibility study and market entry strategy recommendation for portable gensets

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR’s study This study was an…
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Case Study FMCG & Retail Industries Market Entry

List of companies in the field of FMCG in Russia and Ukraine

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying its potential clients, the biggest…
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Case Study Distribution Due Diligence Industries Market Entry Mergers & Acquisitions Product Development Research Services Transportation & Logistics

Advisory in an acquisition process on the logistics market

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in…
Czytaj więcej →
Case Study Client Understanding ICT & Media Industries Market Entry Research Services

Research of online consumer behaviour

Challenge: How to improve a website? Our client was a Russian company providing services in creating and maintenance of websites. The company was planning to expand by entering the Polish market for IT services. They also wanted broadening their client…
Czytaj więcej →
Case Study Client Understanding Consulting Services Industries Market Entry Other Markets Product Development Research Services

The use of finance & accounting software

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market…
Czytaj więcej →
Case Study Industries Market Entry Other Markets Research Services

Insurance market research

Challenge: Creating a competitive insurance offer A global organisation in the finance and insurance industry decided to take advantage of the development potential of the Polish financial market and start their business here. To better understand the needs and preferences…
Czytaj więcej →
1 2
Case Study Client Understanding ICT & Media Industries Market Modelling & Forecasts

Adoption of Industry 4.0 in Poland – an assessment

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The company specializes in IT solutions…
Czytaj więcej →
Case Study Client Understanding Consulting Services Industries Market Modelling & Forecasts Pharma & Healthcare Research Services

How often do Poles take laboratory examinations of various kinds?

PROBLEM How often do Poles take laboratory examinations of various kinds? As we prepared a new edition of our periodic report on the Laboratory diagnostics services market in Poland, we wanted to gain a clear, current picture of how often…
Czytaj więcej →
Case Study Due Diligence ICT & Media Industries Market Modelling & Forecasts Mergers & Acquisitions

Due diligence in ICT market

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company…
Czytaj więcej →
Case Study Industrial Production Industries Market Modelling & Forecasts Research Services

Research into the hoist market in Poland, the Czech Republic and Russia

Challenge: How will the hoist market in Europe develop? We were chosen for this project on account of our extensive experience and expert knowledge of markets in Central and Eastern Europe. We had the opportunity to demonstrate and prove our…
Czytaj więcej →
Case Study Client Understanding Food & Agriculture Industries Market Modelling & Forecasts Product Development

Exploring the potential of the agricultural market

Challenge: Is launching a new product into the agricultural market viable? A European manufacturer of advanced solutions for the agricultural sector was interested in entering the Polish market. The basic question concerned the possibility of obtaining revenue from the launch…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution Industries Market Modelling & Forecasts Pharma & Healthcare Product Development Sales & Marketing Strategies

Analysis of laboratory diagnostic equipment market in Poland

Challenge: How to research specialised diagnostic laboratories in the public and private sectors? Our client – a global player in the market of advanced equipment for laboratory diagnostics – wanted to better understand the needs of their customers in Poland….
Czytaj więcej →
Case Study Consulting Services FMCG & Retail Food & Agriculture Industries Market Modelling & Forecasts Product Development

Analysis of the beer market in Poland

After the slowdown of beer market development in Poland in 2009, our client’s strategy was to absorb the dramatic changes and exploit the best opportunities that arose in the aftermath of the economic recession. Aim of PMR’s survey The client…
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Case Study Client Understanding Consulting Services FMCG & Retail Food & Agriculture Industries Market Modelling & Forecasts

Cheese and dairy market analysis in Poland

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland. Aim of market analysis The aim of the project…
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Case Study Client Understanding ICT & Media Industries Market Modelling & Forecasts Product Development Research Services

Analysis of growth potential of B2B mobile solutions market

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly growing segment. They asked us…
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Case Study Industries Market Entry Market Modelling & Forecasts Other Markets

Analysis of energy market potential

Challenge: Creating a credible business plan Our client was a venture capital fund engaged in investing in companies with high growth potential in the energy sector. The company needed the support of a professional research company and business consultants familiar…
Czytaj więcej →
Case Study Consulting Services Industries Market Entry Mergers & Acquisitions Transportation & Logistics

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They were interested in either buying…
Czytaj więcej →
Case Study Due Diligence Industries Mergers & Acquisitions Pharma & Healthcare

Due diligence of a pharmacy chain

Challenge: What risks are linked to the acquisition of a pharmacy chain? The operator of one of the largest pharmacy chains in Poland was considering the acquisition of other entities. The task of PMR consultants was to carry out a…
Czytaj więcej →
Case Study Due Diligence ICT & Media Industries Market Modelling & Forecasts Mergers & Acquisitions

Due diligence in ICT market

Challenge: What are the strengths, technological capabilities, and business environment of a potential partner? Our client is a leader in the area of IT infrastructure management, data transmission, collocation and hosting. The company was planning to take over another company…
Czytaj więcej →
Case Study Construction Due Diligence Industries Mergers & Acquisitions

Due diligence into the construction chemicals market

Challenge: Is it worth investing in the Polish construction chemicals market? Our client – an international financial institution – considered the possibility of investing in a specific company operating in Poland. PMR Consulting & Research carried out due diligence into…
Czytaj więcej →
Case Study Distribution Due Diligence Industries Market Entry Mergers & Acquisitions Product Development Research Services Transportation & Logistics

Advisory in an acquisition process on the logistics market

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in…
Czytaj więcej →
Case Study Distribution Due Diligence FMCG & Retail Industries Mergers & Acquisitions

Consulting in an acquisition process in the FMCG market

Challenge: How will the company selected for acquisition develop in the coming years? We offered our client – one of the leading companies in distribution of FMCG goods in Central and Eastern Europe – our consultancy services in the acquisition…
Czytaj więcej →
Case Study Distribution Industries Mergers & Acquisitions Pharma & Healthcare

Analysis of the pharmaceutical distribution market in Russia

Our client, an investment management fund, commissioned PMR to conduct analysis of the pharmaceutical distribution market in Russia. Aim of market analysis The goal of this project was the analysis of key distribution market players, market trends on the wholesale…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The…
Czytaj więcej →
Case Study Industries Pharma & Healthcare Product Development Research Services

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with…
Czytaj więcej →
Brand & Communication Case Study Consulting Services Industries Pharma & Healthcare Product Development Research Services

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
Czytaj więcej →
Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
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Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
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Case Study Client Understanding Food & Agriculture Industries Product Development Research Services Sales & Marketing Strategies

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had…
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Case Study Client Understanding FMCG & Retail Industries Product Development

New e-grocery platform – consumer study

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client wanted to find out whether…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

How to enhance nurse safety in diabetes care? Focused interviews in Spain

PROBLEM How to enhance nurse safety in diabetes care? PMR’s long-term customer, a globally recognised manufacturer and importer of medical devices, expressed interest in commissioning a survey of safety needles for insulin pens. The client wanted to gain insight into…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Focus groups with doctors concerning the treatment of paediatric patients

Challenge: How is the new product concept assessed by physicians? International research agency working at the request of a global player on the pharmaceutical product market approached PMR and asked for support in carrying out the survey among Polish physicians….
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Case Study Distribution Due Diligence Industries Market Entry Mergers & Acquisitions Product Development Research Services Transportation & Logistics

Advisory in an acquisition process on the logistics market

Challenge: Which company to invest in, and how to prepare the takeover? One of the leaders in the international market of logistics services engaged us as consultants in the process of making an investment decision. We provided an advisory in…
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Case Study Client Understanding Consulting Services Industries Market Entry Other Markets Product Development Research Services

The use of finance & accounting software

Challenge What is the market development potential? An internationally active provider of IT solutions was preparing to devise a Central and Eastern Europe strategy for its business. Before doing so, it needed to gain a better understanding of the market…
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Case Study Distribution Industries Pharma & Healthcare Research Services

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders, who would be qualified and…
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Case Study Client Understanding Industries Pharma & Healthcare Research Services

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support. The client wanted to know…
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Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from PMR Consulting & Research. The…
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Case Study FMCG & Retail Industries Research Services

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of the PMR survey In addition…
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Case Study Industries Pharma & Healthcare Product Development Research Services

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. That product was medical equipment that for the purpose of enhanced safety was equipped with…
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Brand & Communication Case Study Consulting Services Industries Pharma & Healthcare Product Development Research Services

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and midwives. The main objective of…
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Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
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Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
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Case Study Client Understanding Food & Agriculture Industries Product Development Research Services Sales & Marketing Strategies

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had…
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Case Study Industrial Production Industries Research Services

Irradiation and sterilization services market in Poland

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research analysis, quantitative research – 160…
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Case Study FMCG & Retail Food & Agriculture Industries Research Services

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of PMR consultants conducted a comprehensive…
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Case Study Construction Industries Research Services

The HVAC market in Poland

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR’s study PMR published the results…
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Case Study Industries Market Entry Pharma & Healthcare Sales & Marketing Strategies

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their operations in Poland and expand…
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Brand & Communication Case Study Client Understanding Distribution Food & Agriculture Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In preparation for market entry, the…
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Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Product Development Sales & Marketing Strategies

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of our client, we proposed them…
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Brand & Communication Case Study Client Understanding Distribution FMCG & Retail Industries Market Entry Product Development Research Services Sales & Marketing Strategies

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing messages, and therefore needed an…
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Case Study Client Understanding Food & Agriculture Industries Product Development Research Services Sales & Marketing Strategies

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market. Results of this project had…
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Case Study Client Understanding Consulting Services Industries Other Markets Research Services Sales & Marketing Strategies

Study of consumer behaviour in the car wash market

Challenge: How to permanently increase market share? A company operating in the market of car washes (a manufacturer of specialised equipment) commissioned us to conduct a study of consumer behaviour in terms of using car washes. Our client wanted not…
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Brand & Communication Case Study Client Understanding Industries Pharma & Healthcare Product Development Research Services Sales & Marketing Strategies

Brand image study on the laboratory diagnostics market

Challenge: How can sales and marketing activities be improved? Our client – a global player on the market of laboratory diagnostics equipment – requested PMR to perform a brand image study on the market of diagnostic laboratories. The study was…
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Case Study FMCG & Retail Industries Research Services Sales & Marketing Strategies

Store checks of clothing chains

Challenge: Gaining thorough knowledge of the competition A discount clothing chain wanted to increase its market share. However, before deciding on a development strategy the company realised that it does not have sufficient data regarding the competition. They therefore involved…
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Case Study Client Understanding Industries Other Markets Research Services Sales & Marketing Strategies

Leasing services market research

Challenge: How to increase sales of leasing services for SMEs? A leader in the finance market in Poland asked us to conduct a leasing services market research. The aim of the study was to enable an effective strategy for development…
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Case Study Client Understanding Industries Market Entry Other Markets Product Development Research Services Sales & Marketing Strategies

Tourism market research and launching a new product

Challenge: What product price will be acceptable to consumers? The tourism market research study was commissioned by an international industry player. The renowned company with a strongly recognisable brand was preparing a growth strategy for the coming years. When we…
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Case Study Client Understanding Consulting Services ICT & Media Industries Product Development Research Services Sales & Marketing Strategies

Research of mobile phones market

Challenge: How to customise the product offer to meet the needs of local customers? A global company operating in the financial services market was planning to develop an offer for individual customers. They wanted to improve their services targeted to…
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Case Study Construction Industries Sales & Marketing Strategies

Research of building materials market (framed structures)

Challenge: How to increase sales of building materials? Our client was a company from the building materials industry with international market presence. The client has already won the leading position in the market of materials used in light-frame construction. In…
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