We analyse the retail market, including offline and online channels, along with the HoReCa market.

We monitor more than a dozen product categories, including groceries, clothing and footwear, home furnishings, the do-it-yourself market subgroup, electronics, digital media and household appliances, cosmetics, sports items and children’s products.

We develop industry attractiveness rankings and consumer profiles for various countries.
Agnieszka Skonieczna

Retail Business Unit Director



REPORT 18/03/2024
Cosmetics retail market in Poland
The report with market analysis and development forecasts - is out now!
REPORT 26/01/2024
Electronic equipment market in Poland
The report with market analysis and development forecasts - is out now!
REPORT 13/12/2023
Sports goods retail market in Poland
The report with market analysis and development forecasts - is out now!
NEWS 10/11/2023
Young people use BLIK [PMR study]
According to a study conducted by PMR in August 2023 for the “Online retail market in Poland 2023” report, fast transfers and BLIK are the most popular payment methods for online shopping in Poland, used by 6 out of 10 online shoppers. Fast transfers and BLIK are also the two most frequently chosen and preferred […]
Contact our experts
Our team of industry specialists will help you to make critical decisions, support key projects in your business and provide you with the insights which you may lack. Take advantage of the many years of our experience and our extensive access to data.

Ask our experts

Contact our experts and talk to them about our analyses and reports.

Meetings and conferences

Meet us individually or at one of our conferences or industry meetings.

Materials for
internal use

We will prepare a market assessment, information on key market trends and competitors for your report or presentation. 

Ongoing support

If you require an industry-specific expert for your project or programme,
or on a permanent basis.

Benefits for our clients
access to the information required to make critical business decisions
familiarity with trends, the main suppliers, technologies, people and investments in the industry
knowledge of the most rapidly growing areas
insight into the industry’s potential and an up-to-date forecast of future developments
evaluation of, and suggestions for, your work on strategy, sales, marketing, pricing and other business areas
insight into the impact that changes in the industry have on profitability and investment attractiveness now and in the future
REPORT 08/11/2023
Clothing and footwear retail market in Poland
The report has been published!
NEWS 07/11/2023
What are Poles saving on in relation to inflation?
Ordering food for delivery, dining out, and going “out on the town” jumped to the top category of products on which Poles cut expenses when prices rise.
REPORT 31/10/2023
Report "Online retail market in Poland"
has been published!
Research on consumers of box diets/dietary catering in Wrocław
We conducted a quantitative study (CAWI) for one of the companies offering boxed diets/dietary catering, targeting consumers of such meals residing in Wrocław. Objective of project The study created for our client, aimed at obtaining reliable and credible data regarding consumers of boxed diets/dietary catering in Wrocław, included:   consumer segmentation. analysis of data necessary […]

Market analysis – key areas

Grocery market
Discount stores, hypermarkets, supermarkets and small local supermarkets, small grocery stores, convenience stores, petrol station stores, online stores and platforms; speciality food stores offering alcoholic drinks , fruit and vegetables, meat and charcuterie, fish, bread and confectionery; bazaars and open-air markets, kiosks and alternative channels; non-food products and food-to-go.


Restaurants, pizzerias, fast food bars, cafes, drink bars, hotel restaurants, catering, chain and non-chain restaurants.


Online market
Electronic items, digital media and household appliances, home furnishings, clothing and footwear, cosmetics, groceries, prams and car seats, toys, renovation and construction products, pet products, sporting goods, OTC, household chemicals, books and multimedia, jewellery, clothing and footwear accessories and automotive products.


Body care, face care, make-up, hair and beard care and styling, bath and shower, oral care, hair removal and shaving, nail care and nail art, hair colouring, Korean luxury items and natural cosmetics.


Children’s products
Children’s food, children’s cosmetics, clothing and footwear, toys, prams, car seats and children’s furniture.


Other markets
Clothing and footwear, sports articles, renovation and construction products, home furnishings and consumer electronics.
Are you looking for the best solution for the further development of your company?

Contact us today!

Anna Bukowska

Senior Business Development Manager


Mobile: +48 605 834 000
Poles spend ever more in grocery stores – inflation is not the only market driver
In 2022, the frequency with which Poles cooked at home was higher than the year before, and the value of the grocery retail market increased at a double-digit rate to PLN 368bn, according to PMR latest report: “Grocery retail market in Poland 2023. Market analysis and development forecasts for 2023-2028.”   Find comprehensive information about […]
HoReCa market under a strong impact of price increases in 2023
In 2022, the value of the HoReCa market grew at a double-digit rate, according to PMR latest report “HoReCa market in Poland 2023. Market analysis and development forecasts for 2023-2028.” This was possible thanks to the gradual recovery of tourism and a good situation in the labour market. The increase in the prices of food […]
REPORT 12/07/2023
Report "Grocery retail market in Poland"
has been published!