We gather data on the prices charged by your competitors or suppliers, helping you to monitor the rates of change in prices, and the scope and depth of special offers and discounts, along with price differentiation between sales channels and locations.
PRICE COMPARISON ANALYSIS
Follow the price comparison process, the sources of information used by your potential customers and the manner in which they analyse the price-to-value ratio.
Compare the behavioural patterns in different customer subgroups, to understand the way in which the customer decision-making process appears, and those stages which are crucial for the buying decision.
PRICE IMAGE ANALYSIS
Find out what customers think about prices, including the price-to-value ratio for products or services, how prices are communicated, how often they change and how easy they are to compare.
Observe how price image has an effect on the frequency of visits, along with the shopping basket size and other sales measurements.
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Senior Business Development Manager