Pricing research

 

We gather data on the prices charged by your competitors or suppliers, helping you to monitor the rates of change in prices, and the scope and depth of special offers and discounts, along with price differentiation between sales channels and locations.

Price comparisons are made across brands, products and their respective subgroups.
Agnieszka Figiel

Senior Researcher

 

 

 

PRICES CHARGED BY COMPETITORS AND SUPPLIERS

Find out the prices of competing products or services.

Obtain insight into the pricing policies followed by your competitors in the main product categories.

ACCEPTABLE PRICE LEVELS

Explore acceptable price levels for specific product groups, products and services. Discover the impact of selected product and service characteristics on price differentiation within a product category or group.

Use the research findings to optimise your prices or products.

PRICE COMPARISON ANALYSIS

Follow the price comparison process, the sources of information used by your potential customers and the manner in which they analyse the price-to-value ratio.

Compare the behavioural patterns in different customer subgroups, to understand the way in which the customer decision-making process appears, and those stages which are crucial for the buying decision.

PLANNED CHANGES IN PRICES

Identify probable scenarios for future price changes in the key market subgroups. Discover which section of the market is planning price rises or cuts, and also find out why and on what scale.

Prepare for changes on the buying-side and selling-side.

PRICE IMAGE ANALYSIS

Find out what customers think about prices, including the price-to-value ratio for products or services, how prices are communicated, how often they change and how easy they are to compare.

Observe how price image has an effect on the frequency of visits, along with the shopping basket size and other sales measurements.

ANALYSIS OF SPECIAL PRICING OFFERS

Monitor your competitors’ special price offers. Analyse the categories and duration of these, along with the marketing tools used and price changes.

Use this information to optimise your own promotional policy.

Are you looking for the best solution for the further development of your company?

Contact us today!

Monika Szczypta

Senior Business Development Manager

 

Mobile: +48 607 979 580