Slump in demand in the thermal insulation materials industry
Following previous record-breaking years, the thermal insulation materials industry is facing a profound decline in demand, which has been ongoing since mid-2022. Will the downward trend continue? The research and analysis company forecasts a gradual improvement in the situation in its latest report on the thermal insulation materials market.
Sharp decline in market size and value
PMR, in its just-published report, “Thermal insulation materials market in Poland 2023. Market analysis and development forecasts for 2023-2028”, indicates that the 2023 results will be very poor. However, PMR’s forecast for the following years is moderately optimistic.
Find comprehensive information about the current state of the Polish thermal insulation materials market in the PMR report:
More opportunities than threats for the industry
For the report, PMR conducted in-depth interviews with representatives of thermal insulation materials manufacturers. The interviewees were asked, among other things, to assess the opportunities and threats for the sector. PMR analysts point out that respondents found it much more challenging to compile a list of opportunities than threats for the thermal insulation materials sector in 2022. Now the situation is reversed, which is indicative of the industry’s positive perception of the coming years.
However, the fact that it is currently easier to identify potential opportunities is also due to some of the previously identified threats (inflation, decrease in the number of granted loans, etc.) simply already having materialised and, depending on the specific factor, an improvement in the situation can be expected in the short or long term.
Despite the relatively favourable medium-term outlook, it should not be ignored that insulation materials manufacturers are currently in a very difficult position.
From one extreme to another
PMR experts emphasise that the situation in the thermal insulation materials market is undergoing rapid changes for another year in a row, and stabilisation is a forgotten state.
The next few months for manufacturers and distributors of thermal insulation materials will then continue to be a time of operating in a high-risk environment. Choosing the right survival strategy will not be easy, and the ability to minimise losses and effectively exploit competitive advantages may prove crucial.
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Senior Construction Market Analyst