Discern the extent to which the brands in which you are interested are recognisable, the associations they evoke among customers and prospects and the impact they have on their willingness to buy, along with matters pertaining to brand loyalty.
Discover the associations which your brand evokes in comparison with those of your competitors. Find out which brands are associated with high quality, uniqueness, attractiveness, and related attributes, and which have negative associations. Ascertain the way in which the different associations are linked together.
STAGE OF BRAND DEVELOPMENT
Compare your brand recognition with your sales figures to understand the level of your brand development in comparison with competing brands. Discover the impact of brand recognition on sales performance in your industry. Define development paths for the different brands in your portfolio.
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Senior Business Development Manager