Brand research

Discern the extent to which the brands in which you are interested are recognisable, the associations they evoke among customers and prospects and the impact they have on their willingness to buy, along with matters pertaining to brand loyalty.

Agnieszka Figiel

Senior Researcher

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BRAND RECOGNITION

Evaluate your brand recognition in comparison with those of your competitors.

Assess the proportion of customers who will recognise your brand and the manner in which they remember it on a daily basis.

BRAND ASSOCIATIONS

Discover the associations which your brand evokes in comparison with those of your competitors. Find out which brands are associated with high quality, uniqueness, attractiveness, and related attributes, and which have negative associations. Ascertain the way in which the different associations are linked together.

ASSESSMENT OF IMAGE-BOOSTING MEASURES

Find out how marketing activities translate into brand recognition. Assess whether or not you reach the appropriate subgroups and the manner in which recognition changes over time, using this knowledge to optimise your marketing efforts.

STAGE OF BRAND DEVELOPMENT

Compare your brand recognition with your sales figures to understand the level of your brand development in comparison with competing brands. Discover the impact of brand recognition on sales performance in your industry. Define development paths for the different brands in your portfolio.

SOURCES OF BRAND RECOGNITION

Find out how your competitors build recognition for their brands.

Identify the strengths and weaknesses of your ongoing branding efforts.

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Monika Szczypta

Senior Business Development Manager