Improved marketing efficiency

 

Boost your marketing efficiency. Transform marketing into a tool which supports your sales efforts, along with competition and customer analyses.

Dariusz Śmiejkowski

Chief Executive Officer

 

 

 

 

 

Let's meet

REACHING CUSTOMERS WITH VALUE COMMUNICATION. INCREASING BRAND RECOGNITION

Build a strong brand and communicate value to your customers

Our work typically involves:

  • summary research into brand recognition and brand image and an analysis of your competitors’ marketing activities
  • analysis and optimisation of your brand portfolio
  • the cultivation of a brand development concept in the context of your company’s promotional strategy
  • the preparation of marketing communication


MAXIMISING THE RETURN ON MARKETING EFFORTS

Obtain the maximum effect from every penny invested in advertising and promotional activities

Our work typically involves:

  • systematic evaluation of marketing effectiveness
  • selecting communication channels, media and formats based on the evaluation of return on advertising spend (RoAS)
  • determining the necessary size of marketing budgets and comparison with those of other companies;
  • implementing tools to monitor marketing effectiveness
  • implementing a regular optimisation process

REORIENTING MARKETING TOWARD SALES SUPPORT

Use marketing competencies to boost your sales effectiveness

Our work typically involves:

  • selecting and implementing effective tools to identify and generate sales leads across different sales channels
  • introducing a process to pre-assess sales leads and prepare customer information for the sales force
  • communication support for ongoing sales efforts

REORIENTING MARKETING TOWARD COMPETITION AND CUSTOMER RESEARCH

Use marketing competencies in your strategy development


Our work typically involves:

  • defining the scope of marketing support for your strategic processes and for the drafting of your sales plans
  • defining your information needs and implementing the tools to prepare data on your customers and competitors
  • implementing processes to monitor your competitors’ activities
  • the developing and implementing of a customer research concept

Technology solutions

Today marketing is supported by software of many kinds designed to handle areas such as advertising and promotion, marketing content, social media, data analytics and e-commerce. In 2023 more than 10,000 applications and systems were available, with at least several hundred of them being widely used across many industries.

In many marketing projects customers require support in selecting solutions and implementing them.

Advertising and promotion
Outdoor advertising and programmatic media buying, mobile marketing, public relations (PR), social network advertising, video advertising, press advertising, mobile advertising, email campaigns and interactive content.

 

Content and user experience
Content management (CMS); communication optimisation, personalisation and testing; search engine optimisation (SEO), asset management (DAM, MRM), product information management (PIM), automation of marketing campaigns and processes, and social media activity management.

 

Customer relations
Customer relationship management (CRM), customer management (ABM), customer identification (MDP, CDP, QID), influencer management, call centre and customer service systems, feedback and reference management, event and conference management; chatbots and other instant messaging solutions

 

Data and analyses
Business intelligence systems, web and mobile analytics, cockpits and data visualisation , customer data platforms (CDP), data integration and cloud computing, marketing tag management, data anonymisation and privacy.
Are you looking for the best solution for the further development of your company?

Contact us today!

Become a customer
Monika Szczypta

Senior Business Development Manager

 

Mobile: +48 607 979 580