We are PMR – one of the leading market research companies in Central and Eastern Europe.
Established in 1995 in Krakow by British and American partners, PMR today has grown into a reliable business and provider of valuable market insights and analyses with a portfolio of more than 5,000 successfully completed projects. We count among our clients many Fortune 500 companies, as well as other global players. Our analysts and researchers have proved to be of great assistance in business decision-making processes aimed at securing strong market position, identifying competitive advantage, and increasing return on investment.
The quality of our services and products is ensured by a strong multitasking team. We employ nearly 100 experts, including our own macroeconomic analysis team, which monitors the CEE economies on an ongoing basis and prepares forecasts, and a network of associates and subcontractors across the CEE region.
Our core specialisation, based on over 25 years of industry expertise, includes Retail, Construction, Pharma & Healthcare, and ICT industries in the CEE countries. We also have wide-ranging experience in other countries and industries, allowing PMR to offer interested clients products and services that go beyond our standard offer.
The breadth of the company’s capabilities and experience encompasses both ready-made and tailor-made solutions. Our portfolio covers:
Industry analyses in the form of off-the-shelf reports, prepared on the basis of our extensive experience in estimating market size, shares of major players, and forecasting industry development. These products are compiled with the use of our proprietary methodology. Macroeconomic data, short- and long-term forecasts, information on key market events and trends, and the competitive landscape are all included in the reports and combine to provide a sound platform for strategic decision-making.
Tailor-made quantitative and qualitative market research.
Customised market sizing and forecasting services.
We are market leader.
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One in 10 respondents buys natural cosmetics with every or almost every cosmetics purchase
I often make use of PMR's data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth analyses are very helpful in strategy planning.
Commercial and Market Insight Manager
Tesco International Clothing Brand s.r.o.
PMR's reports are of high quality in term of methodology, the breadth of the data presented, and the way the data are interpreted. This makes them a valuable tool in tracking trends and changes in the Polish clothing sector, and we have found PMR reports to be a highly helpful resource in determining future strategic directions for our company.
Vistula Group S.A.
I have been using PMR reports in my daily work for over 3 years. They are a source of consolidated knowledge based on the relevant indicators. At the same time I value our cooperation as an expert in the Health Care market in Poland. Your forecasts are important to us when working on marketing and promotional strategies.
Head of Sales and Marketing
Roche Diagnostic Polska Sp. z o.o.
We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European Retail markets. News let you keep an eye on dynamic changes, databases regulary provide insight, and reports and analyzes help you strategically plan your company's activities.
Swarovski Poland Sp. z o.o.
Cooperation with PMR as an expert on the private healthcare market in Poland and the purchase of reports and forecasts on this subject are extremely useful in our research and teaching work. Access to the PMR Pharma & Healthcare Insight Poland service plays a key role in our work on the development strategy of our scientific, research and teaching activities.