We are PMR – one of the leading market research companies in Central and Eastern Europe.

Established in 1995 in Krakow by British and American partners, PMR today has grown into a reliable business and provider of valuable market insights and analyses with a portfolio of more than 5,000 successfully completed projects. We count among our clients many Fortune 500 companies, as well as other global players. Our analysts and researchers have proved to be of great assistance in business decision-making processes aimed at securing strong market position, identifying competitive advantage, and increasing return on investment.

The quality of our services and products is ensured by a strong multitasking team. We employ nearly 100 experts, including our own macroeconomic analysis team, which monitors the CEE economies on an ongoing basis and prepares forecasts, and a network of associates and subcontractors across the CEE region.

Our core specialisation, based on over 25 years of industry expertise, includes Retail, Construction, Pharma & Healthcare, and ICT industries in the CEE countries. We also have wide-ranging experience in other countries and industries, allowing PMR to offer interested clients products and services that go beyond our standard offer.

The breadth of the company’s capabilities and experience encompasses both ready-made and tailor-made solutions. Our portfolio covers:

  • Industry analyses in the form of off-the-shelf reports, prepared on the basis of our extensive experience in estimating market size, shares of major players, and forecasting industry development. These products are compiled with the use of our proprietary methodology. Macroeconomic data, short- and long-term forecasts, information on key market events and trends, and the competitive landscape are all included in the reports and combine to provide a sound platform for strategic decision-making.
  • Tailor-made quantitative and qualitative market research.
  • Customised market sizing and forecasting services.

We are market leader.

PMR news

One in 10 respondents buys natural cosmetics with every or almost every cosmetics purchase
One in 10 respondents buys natural cosmetics with every or almost every cosmetics purchase
06/12/2021
The sector at the threshold of large investments in the time of turbulence on the construction materials market. The annual industry debate “6th Forum Building Sector in Poland” is behind us!
The sector at the threshold of large investments in the time of turbulence on the construction materials market. The annual industry debate “6th Forum Building Sector in Poland” is behind us!
06/12/2021
A PLN 50bn IT market in Poland and record growth in hardware sales in 2020
A PLN 50bn IT market in Poland and record growth in hardware sales in 2020
06/12/2021
PMR: Online share of retail sales will exceed 20% in 2023
PMR: Online share of retail sales will exceed 20% in 2023
06/12/2021
PMR: Bio food market grew by over 20% in 2020
PMR: Bio food market grew by over 20% in 2020
06/12/2021
Construction materials prices rising fastest in civil engineering
Construction materials prices rising fastest in civil engineering
06/12/2021
Patients with greater health awareness – the psychiatry market faces strong growth
Patients with greater health awareness – the psychiatry market faces strong growth
06/12/2021
Investment boom on the Polish data center market
Investment boom on the Polish data center market
06/12/2021
PMR: Discount stores will grow above 7% annually
PMR: Discount stores will grow above 7% annually
06/12/2021
Sales of over-the-counter drugs and dietary supplements: up 4% in pandemic times
Sales of over-the-counter drugs and dietary supplements: up 4% in pandemic times
06/12/2021
HoReCa market to rebound in 2021 even under “fourth wave” scenario
HoReCa market to rebound in 2021 even under “fourth wave” scenario
06/12/2021
PLN 15bn in the Telco B2B market in Poland and the impact of COVID-19 on the market
PLN 15bn in the Telco B2B market in Poland and the impact of COVID-19 on the market
06/12/2021
Poles will spend PLN 2bn more on private health care this year than before the pandemic
Poles will spend PLN 2bn more on private health care this year than before the pandemic
05/12/2021
PMR Report: Home improvements to moderate from 2020 levels
PMR Report: Home improvements to moderate from 2020 levels
05/12/2021
The boom in mobile Internet in Poland continues. Monetization of 5G is so far hardly visible in the results of telecoms.
The boom in mobile Internet in Poland continues. Monetization of 5G is so far hardly visible in the results of telecoms.
05/12/2021
Natural ingredients a dominant factor for internet purchases of dietary supplements
Natural ingredients a dominant factor for internet purchases of dietary supplements
30/04/2021
Online sales of dermocosmetics have very good prospects
Online sales of dermocosmetics have very good prospects
06/04/2021
Dermocosmetics market expected to grow by 6% in 2021
Dermocosmetics market expected to grow by 6% in 2021
19/03/2021
Who buys sports nutritions?
Who buys sports nutritions?
12/02/2021
Trends on the HoReCa market in 2020
Trends on the HoReCa market in 2020
12/01/2021
Five key trends in Poland’s fashion retail in 2020
Five key trends in Poland’s fashion retail in 2020
08/01/2021
5 top trends in home & garden retail in 2020
5 top trends in home & garden retail in 2020
31/12/2020
PMR report: Dietary supplements market in Poland: 3% growth in 2020
PMR report: Dietary supplements market in Poland: 3% growth in 2020
30/06/2020
Billion zloty VOD market observed during unprecedented boom
Billion zloty VOD market observed during unprecedented boom
26/06/2020
Pay-TV market thought to be worth PLN 6.2 billion in wake of recent growth
Pay-TV market thought to be worth PLN 6.2 billion in wake of recent growth
26/06/2020
COVID-19 epidemic expected to lead to record growth of e-commerce market in 2020
COVID-19 epidemic expected to lead to record growth of e-commerce market in 2020
26/06/2020
Czech construction industry achieved record high figures prior to coronavirus outbreak
Czech construction industry achieved record high figures prior to coronavirus outbreak
24/05/2020
Clothing and footwear retail market in Central Europe surged by 10% in 2019
Clothing and footwear retail market in Central Europe surged by 10% in 2019
22/05/2020
OTC market expected to grow in 2020 despite coronavirus pandemic
OTC market expected to grow in 2020 despite coronavirus pandemic
20/05/2020
PMR report: Impact of Covid-19 on consumer behaviour
PMR report: Impact of Covid-19 on consumer behaviour
12/05/2020
Non-food retail will be hit hard by coronavirus
Non-food retail will be hit hard by coronavirus
12/05/2020
Decline in DIY market forecast for 2020 in the wake of the COVID-19 epidemic
Decline in DIY market forecast for 2020 in the wake of the COVID-19 epidemic
08/05/2020
Forecasts for the data centre market in Poland: facility certification
Forecasts for the data centre market in Poland: facility certification
05/05/2020
Forecasts for the data centre market in Poland suggest doubling of resources by 2025
Forecasts for the data centre market in Poland suggest doubling of resources by 2025
05/05/2020
Romanians will pay less for private healthcare services and products in 2020
Romanians will pay less for private healthcare services and products in 2020
13/04/2020
Construction in Slovakia relies on civil engineering for recovery
Construction in Slovakia relies on civil engineering for recovery
10/04/2020
Covid-19: impact on cosmetics market
Covid-19: impact on cosmetics market
10/04/2020
Laboratory diagnostics services market worth almost 7 billion PLN in 2019
Laboratory diagnostics services market worth almost 7 billion PLN in 2019
07/04/2020
Online OTC products market grows by 20% a year
Online OTC products market grows by 20% a year
31/03/2020
Coronavirus: HoReCa market hit hard
Coronavirus: HoReCa market hit hard
25/03/2020
Who will benefit and who will lose from coronavirus? Epidemic’s impact on grocery retail market in Poland
Who will benefit and who will lose from coronavirus? Epidemic’s impact on grocery retail market in Poland
18/03/2020
Telecommunications services for business-to-business and operator market thought to be worth PLN 14 billion
Telecommunications services for business-to-business and operator market thought to be worth PLN 14 billion
10/03/2020
70 million RGUs sold on the telecommunications market in Poland in 2022
70 million RGUs sold on the telecommunications market in Poland in 2022
03/03/2020
The mobile telephony market in Poland will increase by PLN 4.3bn (€1bn) between 2018 and 2024
The mobile telephony market in Poland will increase by PLN 4.3bn (€1bn) between 2018 and 2024
20/02/2020
BIO food – a small but fast-growing segment!
BIO food – a small but fast-growing segment!
09/02/2020
Dynamic growth in private nursing homes for seniors in Poland
Dynamic growth in private nursing homes for seniors in Poland
27/01/2020
7 billion PLN from pay TV and VOD services in Poland
7 billion PLN from pay TV and VOD services in Poland
20/01/2020
The market for food supplements will grow by 5% per year between 2020 and 2024
The market for food supplements will grow by 5% per year between 2020 and 2024
27/11/2019
Biologics market growth accelerates in 2019
Biologics market growth accelerates in 2019
11/11/2019
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One in 10 respondents buys natural cosmetics with every or almost every cosmetics purchase
One in 10 respondents buys natural cosmetics with every or almost every cosmetics purchase
The sector at the threshold of large investments in the time of turbulence on the construction materials market. The annual industry debate “6th Forum Building Sector in Poland” is behind us!
The sector at the threshold of large investments in the time of turbulence on the construction materials market. The annual industry debate “6th Forum Building Sector in Poland” is behind us!
A PLN 50bn IT market in Poland and record growth in hardware sales in 2020
A PLN 50bn IT market in Poland and record growth in hardware sales in 2020
PMR: Online share of retail sales will exceed 20% in 2023
PMR: Online share of retail sales will exceed 20% in 2023
PMR: Bio food market grew by over 20% in 2020
PMR: Bio food market grew by over 20% in 2020
Construction materials prices rising fastest in civil engineering
Construction materials prices rising fastest in civil engineering
Patients with greater health awareness – the psychiatry market faces strong growth
Patients with greater health awareness – the psychiatry market faces strong growth
Investment boom on the Polish data center market
Investment boom on the Polish data center market
PMR: Discount stores will grow above 7% annually
PMR: Discount stores will grow above 7% annually
Sales of over-the-counter drugs and dietary supplements: up 4% in pandemic times
Sales of over-the-counter drugs and dietary supplements: up 4% in pandemic times
HoReCa market to rebound in 2021 even under “fourth wave” scenario
HoReCa market to rebound in 2021 even under “fourth wave” scenario
PLN 15bn in the Telco B2B market in Poland and the impact of COVID-19 on the market
PLN 15bn in the Telco B2B market in Poland and the impact of COVID-19 on the market
Poles will spend PLN 2bn more on private health care this year than before the pandemic
Poles will spend PLN 2bn more on private health care this year than before the pandemic
PMR Report: Home improvements to moderate from 2020 levels
PMR Report: Home improvements to moderate from 2020 levels
The boom in mobile Internet in Poland continues. Monetization of 5G is so far hardly visible in the results of telecoms.
The boom in mobile Internet in Poland continues. Monetization of 5G is so far hardly visible in the results of telecoms.
Natural ingredients a dominant factor for internet purchases of dietary supplements
Online sales of dermocosmetics have very good prospects
Dermocosmetics market expected to grow by 6% in 2021
Who buys sports nutritions?
Trends on the HoReCa market in 2020
Five key trends in Poland’s fashion retail in 2020
5 top trends in home & garden retail in 2020
PMR report: Dietary supplements market in Poland: 3% growth in 2020
Billion zloty VOD market observed during unprecedented boom
Billion zloty VOD market observed during unprecedented boom
Pay-TV market thought to be worth PLN 6.2 billion in wake of recent growth
COVID-19 epidemic expected to lead to record growth of e-commerce market in 2020
Czech construction industry achieved record high figures prior to coronavirus outbreak
Clothing and footwear retail market in Central Europe surged by 10% in 2019
OTC market expected to grow in 2020 despite coronavirus pandemic
PMR report: Impact of Covid-19 on consumer behaviour
Non-food retail will be hit hard by coronavirus
Decline in DIY market forecast for 2020 in the wake of the COVID-19 epidemic
Forecasts for the data centre market in Poland: facility certification
Forecasts for the data centre market in Poland suggest doubling of resources by 2025
Romanians will pay less for private healthcare services and products in 2020
Construction in Slovakia relies on civil engineering for recovery
Covid-19: impact on cosmetics market
Laboratory diagnostics services market worth almost 7 billion PLN in 2019
Online OTC products market grows by 20% a year
Coronavirus: HoReCa market hit hard
Who will benefit and who will lose from coronavirus? Epidemic’s impact on grocery retail market in Poland
Telecommunications services for business-to-business and operator market thought to be worth PLN 14 billion
70 million RGUs sold on the telecommunications market in Poland in 2022
The mobile telephony market in Poland will increase by PLN 4.3bn (€1bn) between 2018 and 2024
BIO food – a small but fast-growing segment!
BIO food – a small but fast-growing segment!
Dynamic growth in private nursing homes for seniors in Poland
7 billion PLN  from pay TV and VOD services in Poland
7 billion PLN from pay TV and VOD services in Poland
The market for food supplements will grow by 5% per year between 2020 and 2024
The market for food supplements will grow by 5% per year between 2020 and 2024
Biologics market growth accelerates in 2019

Our partners

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Our references

Slide 1

I often make use of PMR's data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth analyses are very helpful in strategy planning.

Commercial and Market Insight Manager
Tesco International Clothing Brand s.r.o.
Slide 2

PMR's reports are of high quality in term of methodology, the breadth of the data presented, and the way the data are interpreted. This makes them a valuable tool in tracking trends and changes in the Polish clothing sector, and we have found PMR reports to be a highly helpful resource in determining future strategic directions for our company.

Vice President
Vistula Group S.A.
Slide 3

I have been using PMR reports in my daily work for over 3 years. They are a source of consolidated knowledge based on the relevant indicators. At the same time I value our cooperation as an expert in the Health Care market in Poland. Your forecasts are important to us when working on marketing and promotional strategies.

Head of Sales and Marketing
Roche Diagnostic Polska Sp. z o.o.
Slide 4

We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European Retail markets. News let you keep an eye on dynamic changes, databases regulary provide insight, and reports and analyzes help you strategically plan your company's activities.

Managing Director
Swarovski Poland Sp. z o.o.
Slide 5

Cooperation with PMR as an expert on the private healthcare market in Poland and the purchase of reports and forecasts on this subject are extremely useful in our research and teaching work. Access to the PMR Pharma & Healthcare Insight Poland service plays a key role in our work on the development strategy of our scientific, research and teaching activities.

Director of the Scientific Information
Wyższa Szkoła Ekonomii i Innowacji w Lublinie
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PMR team

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MANAGEMENT BOARD
Dariusz Śmiejkowski
Dariusz Śmiejkowski
CEO
Konrad Witowski-Jeleń
Konrad Witkowski-Jeleń
CTO
DIRECTORS
Wojciech-Szajnert
Wojciech Szajnert
COO
Julia Kuzian
Julia Kuzian
Accounting and Administration
Director
SECTOR DIRECTORS
Michał Grzywacz
Agnieszka Skonieczna
Retail Business Unit Director
Monika Stefańczyk
Monika Stefańczyk
Healthcare Business Unit Director
Michał Grzywacz
Paweł Olszynka
ICT Business Unit Director
Szymon Jungiewicz
Szymon Jungiewicz
Construction Business Unit Director
Krystian Gryzło PMR
Krystian Gryzło
Research Department Director
Maciej Gazda
Maciej Gazda
Lead Econometrician
Milena Zawadzka
Milena Zawadzka
Fieldwork Manager
Justyna Wasa
Justyna Wasa
Sales and Business Development Director
Michał Grzywacz
Michał Grzywacz
Marketing Director
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