PMR – a leading market research firm in Central and Eastern Europe

PMR provides industry analyses, market research and economic forecasting services for the region of Central and Eastern Europe. It was established in 1995 in Krakow, Poland, as a publisher of the English-language business magazine “Polish Market Review” addressed to foreign enterprises operating in Poland. The company was founded by a group of investors from the USA and Poland who were later joined by shareholders from the UK and the RSA. Currently, PMR is a provider of analyses, research and forecasts for global players interested in Central and Eastern European markets, with a portfolio of over 2,000 conducted projects. 

PMR offers: 

  • Periodic reports on the Retail, Construction, Pharma & Healthcare and ICT markets in Central and Eastern Europe. The reports include information on market size, shares of major players, trends and events in the sector under review. Detailed forecasts, accompanied by insightful commentary, form a key part of the reports. The forecasts are prepared by a team of econometric modelling experts and industry analysts. 
  • Customised market sizing and forecasting services, conducted on clients’ request. 
  • Quantitative and qualitative market research services carried out with the use of CATI, CAWI, FGI, IDI, expert interviews and other methodologies. 
  • International quantitative and qualitative fieldwork services in the CEE region for market research agencies.

We specialise in research and analyses: 

  • of the retail, IT, telecommunications, construction, pharmaceutical and medical markets 
  • covering Central and Eastern Europe (CEE), in particular Poland, Russia, the Czech Republic, Slovakia, Hungary, Ukraine and Romania. 

We also have extensive experience of conducting projects on other industries (e.g. agri-food, FMCG, consumer electronics, household appliances, cosmetics, manufacturing, e-commerce, HoReCa) and countries (we have carried out projects in more than 30 countries). 

PMR’s clients are mainly multinational companies operating in the CEE region, state institutions, consulting companies and international market research agencies. 

The quality of our services and products is ensured by the team of around 80 staff, including: 

  • analysts of the ICT, construction, medical and retail markets 
  • a team of macroeconomics, forecasting and econometric modelling experts 
  • quantitative researchers 
  • qualitative researchers 
  • data visualisation and data analysis experts 
  • specialists in quantitative and qualitative fieldwork.

We operate an in-house CATI studio and collaborate with a network of subcontractors throughout the CEE region.  PMR has its head office in Krakow, Poland. In 2022 we have launched another location in Poznan, Poland.

We are Market Experts.

PMR news

PMR: PLN 58bn online sales of services in 2022
PMR: PLN 58bn online sales of services in 2022
08/04/2022
PMR: Record-breaking cosmetics market growth in 2022
PMR: Record-breaking cosmetics market growth in 2022
29/03/2022
PMR Hospital Outcomes Index highest for private hospitals
PMR Hospital Outcomes Index highest for private hospitals
21/03/2022
PMR: Ready-to-eat meals market in Poland is stable in difficult times
PMR: Ready-to-eat meals market in Poland is stable in difficult times
16/03/2022
PMR: Value of pharmaceutical distribution in Poland reached PLN 56bn in 2021
PMR: Value of pharmaceutical distribution in Poland reached PLN 56bn in 2021
28/02/2022
Good condition of the facade market in Poland
Good condition of the facade market in Poland
25/02/2022
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PMR: PLN 58bn online sales of services in 2022
PMR: PLN 58bn online sales of services in 2022
PMR: Record-breaking cosmetics market growth in 2022
PMR: Record-breaking cosmetics market growth in 2022
PMR Hospital Outcomes Index highest for private hospitals
PMR Hospital Outcomes Index highest for private hospitals
PMR: Ready-to-eat meals market in Poland is stable in difficult times
PMR: Ready-to-eat meals market in Poland is stable in difficult times
PMR: Value of pharmaceutical distribution in Poland reached PLN 56bn in 2021
PMR: Value of pharmaceutical distribution in Poland reached PLN 56bn in 2021
Good condition of the facade market in Poland
Good condition of the facade market in Poland

Our clients

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Client testimonials

I often make use of PMR’s data because they are a valuable source of information about the retail market in Central Europe. The news briefings help me keep abreast of the fast-changing market landscape, and the in-depth analyses are very helpful in strategic planning.
Commercial and Market Insight Manager / Tesco International Clothing Brand s.r.o.
PMR’s reports are of high quality in terms of methodology, the breadth of the data presented, and the way the data are interpreted. This makes them a valuable tool in tracking trends and changes in the Polish clothing sector, and we have found PMR reports to be a highly helpful resource in determining future strategic directions for our company.
Vice President / Vistula Group S.A.
I have been using PMR reports in my daily work for over three years. They are a source of consolidated knowledge based on the relevant indicators. At the same time, I value our cooperation as an expert in the healthcare market in Poland. Your forecasts are important to us when working on marketing and promotional strategies.
Head of Sales and Marketing / Roche Diagnostic Polska Sp. z o.o.
We have been using the reports and statistics provided by PMR for many years, as these are extremely valuable sources of knowledge about the European retail markets. News let us keep an eye on dynamic changes, databases provide regular insights, and reports and analyses help us in strategic planning of our company’s activities.
Managing Director / Swarovski Poland Sp. z o.o.
Cooperation with PMR as an expert on the private healthcare market in Poland and the purchased reports and forecasts on this subject are extremely useful in our research and teaching. Access to the PMR Pharma & Healthcare Insight Poland service plays a key role in our work on the development strategy for our scientific, research and teaching activities.
Director for Scientific Information / Wyższa Szkoła Ekonomii i Innowacji w Lublinie
Iglotex S.A. has been cooperating with PMR Ltd. Sp. z o.o. for several years now, using its periodic reports on the HoReCa market in Poland. We would like to express our satisfaction with the high quality of those reports, as well as with the cooperation with the PMR team, who are very competent, open to comments and responsive. PMR reports present a very reliable and comprehensive picture of the HoReCa market in Poland based on a survey of restaurant owners, managers and consumers, as well as on data and information from publicly available sources. The issues of the structure of purchases and the cooperation of food service establishments with suppliers and manufacturers are also discussed in detail, which is particularly important for Iglotex Group as it operates in this market in both roles. The information contained in the report meets our expectations and addresses our needs in terms of data on the market size, its structure and characteristics, key players, observed trends and forecasts. What is extremely important for us is that PMR also takes great care to ensure continuity and consistency of the data presented in its annual reports. We recommend PMR as a reliable partner and their reports due to their high quality.
Director of Project and Process Management / IGLOTEX

PMR team

MANAGEMENT BOARD

Dariusz-Smiejkowski

DARIUSZ ŚMIEJKOWSKI

CEO

Konrad-Jelen

KONRAD JELEŃ

CTO

DIRECTORS

Wojciech-Szajnert

WOJCIECH SZAJNERT

COO

Julia Kuzian

JULIA KUZIAN

Accounting and Administration
Director

SECTOR DIRECTORS

Maciej Gazda

MACIEJ GAZDA

Head of Forecasting and Econometric Modelling

Krystian Gryzło

KRYSTIAN GRYZŁO

Research Department Director

Michal-Grzywacz

MICHAŁ GRZYWACZ

Marketing Director

Szymon Jungiewicz

SZYMON JUNGIEWICZ

Construction Business Unit Director

Paweł Olszynka

PAWEŁ OLSZYNKA

ICT Business Unit Director

Agnieszka-Skonieczna

AGNIESZKA SKONIECZNA

Retail Business Unit Director

Monika Stefańczyk

MONIKA STEFAŃCZYK

Healthcare Business Unit Director

Justyna Wasa

JUSTYNA WASA

Sales and Business Development Director

Milena Zawadzka

MILENA ZAWADZKA

Fieldwork Manager

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