Employees / Auditing Groups
Employee research is one of the more specific kinds of research which can be seen to accord with the target group. It combines the characteristics of ‘business to business’ (B2B) and ‘business to client/customer’ (B2C) surveys.
B2E (employee) surveys usually have a very specific objective – to determine satisfaction with, and evaluation of, the working environment. Such employee mood and opinion surveys can be carried out cyclically, systematically or once a year. They serve to obtain information on the internal (operational and strategic) directions of changes in the working environment and the condition of the workplace in the eyes of the employees.
The implementation of B2E surveys for various clients demonstrates that it is advisable to precede such measurements with a communication campaign and B2E surveys usually take place in tandem with internal communication. Different employee positions require a varied approach to such communication, but this usually constitutes more extensive action involving all employees.