Sales & Marketing Strategies

A solid foundation on which to build effective sales and marketing strategies is made up of sound knowledge of the market and its potential for development, information about consumers, and an understanding of the business environment. For over 20 years, our researchers and consultants have been sharing their knowledge with businesses. But more importantly than that, we teach our clients how they can put that knowledge to practice. We strive to advise companies on how to achieve tangible growth in sales and profitability.

Sales and marketing strategies explained

Clients come to us with a myriad of questions. Sometimes, the initial issues they raise turn out to be only the tip of the iceberg. By acquiring more and more data, we discover further layers of information that is crucial for the effectiveness of their sales and marketing strategies.

These are just some of the questions we answer:

  • How should I determine my target audience?
  • What are the strengths and weaknesses of my brand and the brands of my competitors?
  • What opportunities and risks are there (or will appear) in my market?
  • How should I modify my business model to successfully implement a new strategy?
  • How to diversify my activities in relation to different segments?
  • What should I do to make the most of my competitive advantage?

Long-term sales and marketing benefits

We want to spare our clients the disappointments and failures, so we offer them potent sales and marketing strategies. We conduct a thorough, expert analysis of the prospects of success of their development plans. We recommend decisions and solutions aimed at achieving long-term benefits:

  • maximising return on investment,
  • increasing market share,
  • maintaining a group of loyal customers,
  • constant influx of new customers.

Sample research and consultancy project

To achieve such ambitious goals, our researchers and consultants perform a number of tasks. These are the most common ones:

  • market analysis, together with an estimate of its value, growth potential and specifics,
  • overview of the market structure and the main drivers of growth,
  • identifying opportunities for business development (including market niches) and areas of risk,
  • analysis of trends that currently affect the market and which will shape it in the near future,
  • competitor analysis, including operations, finances, offer and sales strategies, marketing and prices,
  • examination of how competitive a company’s offer is compared to that of other companies,
  • consumer research, both in the B2C and B2B segment,
  • marketing research, covering the product, brand, marketing and distribution.

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