Our clients expect to be presented with measurable parameters on various areas or phenomena. In order to meet such needs, PMR’s researchers are able to carry out research projects using quantitative methods.
What is quantitative research?
The research-based quantitative methods allow us to interpret a studied phenomenon through the use of various types of measurable indicators. In quantitative measurements, the sampling process is crucial. If we want to draw conclusions for the entire population, it is important to ensure representativeness at each sampling stage. The use of large and representative samples reduces measurement error, making the results and conclusions more reliable.
Research methods we offer
We have experience with quantitative research conducted with large research samples using the following data collection methods:
- F2F survey (PAPI/TAPI)
- Telephone survey (CATI)
- Online survey (CAWI).
How do we analyse data?
Data obtained in the course of quantitative measurements can be processed in a variety of ways: from simple frequency distribution tables to multidimensional, complex data analyses. PMR’s team of researchers has experience in conducting the following types of quantitative data analysis:
- Frequency breakdowns – presentation of data in the form of tables/charts showing the percentage distribution of answers to a given question
- Identification of co-occurrence – by applying appropriate statistical techniques, we are able to define differences and relations between the studied groups
- Searching for co-variation – the use of regression models allows us to identify relationships between variables
- Development of indices – thanks to the use of various dimension reduction techniques, it is possible to develop indices or scales, which in a clear and simplified manner describe an examined phenomenon.
For more information, please contact us:
- Quantitative and qualitative market research, including with the use of CATI, CAWI, FGI, IDI, expert interviews and other methodologies
- International fieldwork services for quantitative and qualitative research in the CEE region.