Research services

PMR offers a very wide range of market and consumer research. We have many years of experience of implementing research projects in Poland, but also those pertaining to the markets of more than 20 CEE, SEE and CIS countries. The knowledge and experience we have gained allows us to coordinate projects carried out in many countries while maintaining a high level of quality and achieving comparable measurements.

Our strengths include an experienced team, our own implementation studio and a flexible working model in which we adapt our approach to individual customer needs, along with the specifics of the industry and the region. We want to inspire our clients and show them what else they can do to improve their business results.
We offer many kinds of research, which we conduct regularly for our partners. As part of these services, we are involved in both quantitative and qualitative research. On a daily basis we use a wide range of techniques such as interviews, surveys, tests, observations, focus groups and desk research. We move efficiently within both B2C and B2B subgroup measurements.

50+

analysed countries

5000+

brands researched

400+

doctors in PMR Medical Panel

200 000+

B2C interviews
Knowledge centre

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have …

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How to effectively reduce budget deviations?

Budgeting is a complex process, which is becoming increasingly affected by the company’s environment. The complexity and volatility of the market situation means that many …

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When market segmentation is needed?

The days of selling a product to a mass audience are long gone. Even fast-moving consumer goods, such as soap or butter, are now created …

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Projects realised

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market …

The HVAC market in Poland

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the …

E-commerce market in Poland

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was …

Adoption of Industry 4.0 in Poland – an assessment

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry …