Research services

PMR offers a very wide range of market and consumer research. We have many years of experience of implementing research projects in Poland, but also those pertaining to the markets of more than 20 CEE, SEE and CIS countries. The knowledge and experience we have gained allows us to coordinate projects carried out in many countries while maintaining a high level of quality and achieving comparable measurements.

Our strengths include an experienced team, our own implementation studio and a flexible working model in which we adapt our approach to individual customer needs, along with the specifics of the industry and the region. We want to inspire our clients and show them what else they can do to improve their business results.
We offer many kinds of research, which we conduct regularly for our partners. As part of these services, we are involved in both quantitative and qualitative research. On a daily basis we use a wide range of techniques such as interviews, surveys, tests, observations, focus groups and desk research. We move efficiently within both B2C and B2B subgroup measurements.

50+

analysed countries

5000+

brands researched

400+

doctors in PMR Medical Panel

200 000+

B2C interviews
Knowledge centre

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. …

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Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the …

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Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the …

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Projects realised

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the …

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a …

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the …

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail …