Research services

PMR offers a very wide range of market and consumer research. We have many years of experience of implementing research projects in Poland, but also those pertaining to the markets of more than 20 CEE, SEE and CIS countries. The knowledge and experience we have gained allows us to coordinate projects carried out in many countries while maintaining a high level of quality and achieving comparable measurements.

Our strengths include an experienced team, our own implementation studio and a flexible working model in which we adapt our approach to individual customer needs, along with the specifics of the industry and the region. We want to inspire our clients and show them what else they can do to improve their business results.
We offer many kinds of research, which we conduct regularly for our partners. As part of these services, we are involved in both quantitative and qualitative research. On a daily basis we use a wide range of techniques such as interviews, surveys, tests, observations, focus groups and desk research. We move efficiently within both B2C and B2B subgroup measurements.


analysed countries


brands researched


doctors in PMR Medical Panel

200 000+

B2C interviews
Knowledge centre

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. …

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How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies …

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How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, …

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Projects realised

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also …

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted …

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the …

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. …