Senior Researcher

Market research expert with 20 years’ experience. She specialises in B2B customer and consumer behaviour research which uses quantitative and qualitative methods.

As a sociologist with a PhD, her day-to-day work involves an assessment of the range of the problem, the overseeing of the implementation and coordination of multi-market research, the analysis of the data and the drafting of the conclusions and recommendations.

Her findings form the basis for the marketing and sales efforts, in addition to the strategic and operational decisions of many companies.