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Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail …

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Laboratory diagnostics services market in Poland: growth drivers and barriers

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in …

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The HVAC market in Poland

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the …

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