Projects realised
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- FMCG & Retail
- Pharma & Healthcare
Test of the product: medical equipment used by nurses and doctors
Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. …
Test of the concept for a special medical purpose food product
Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the …
Concept test of food packaging
Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the …
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