The number of devices connected to the network in Poland is growing rapidly
The Internet of Things is one of the fastest-growing areas of the Polish IT market. According to PMR data, the number of all devices connected to the network in Poland is increasing rapidly, and over the past few years, this number has doubled. This is due to the growing interest in IoT solutions and the constantly increasing number of smart devices being introduced to the market.
The sales of devices connected to the network drive the B2C market
The motivation for using IoT in the B2B and B2C sectors differs, although in both cases, the ultimate goal is to streamline resource management processes. PMR’s estimations for the consumer market mainly focus on assessing the sales of devices connected to the network, such as smartwatches and bracelets, smart TVs, and smart home solutions.
This market is developing at a very rapid pace along with the advancement of technology and the growing popularity of IoT devices. The value of this market has more than tripled between 2016 and 2022. PMR believes that the entire consumer market also has a chance for dynamic growth in the coming years, primarily due to the still low saturation of wearable electronics and smart home solutions. Another factor influencing the development of IoT will be miniaturization, which will allow for the placement of modules in almost any device. This trend will be further driven by marketing activities carried out by manufacturers.
Find comprehensive information about the current state of the Polish Internet Of Things market in the PMR report:
Internet of Things market in Poland.
Market analysis and development forecasts for 2023-2028. Impact of inflation and war in Ukraine.
The B2B IoT market will exceed 10 billion PLN in 2023.
In the case of the B2B sector, the Internet of Things is gaining popularity due to its enormous potential in improving business efficiency and reducing operating costs. According to PMR’s forecasts, the value of this market will exceed 10 billion PLN in 2023, growing by one fifth compared to the previous year. A key area of the market is the development of so-called smart cities. The scale of investments in the smart city area is certainly impressive and is a positive signal for suppliers, especially since IoT solutions in smart city projects have a wide range of applications. The industrial sector also deserves attention, as it has been experiencing high year-on-year growth for the past two years. This development is associated with the gradual implementation of the concept of “Industry 4.0”. One notable trend is the automation of the industry, in which Poland is listed among the most promising European countries.
According to PMR research conducted for the report, companies in Poland generally do not use a large number of IoT solutions. For 60% of the surveyed companies, this number currently does not exceed three solutions. However, there are clear disparities depending on the size of the company. Medium-sized enterprises prefer to invest in a smaller number of IoT solutions. As many as 70% of them declare that they do not use more than three. However, from the perspective of suppliers, one-third of the surveyed companies intend to invest in new IoT solutions within the next 12 months.
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ICT Business Unit Director