News - 29 May 2023

Poles are spending more and more on dermocosmetics online

According to PMR estimates, the dermocosmetics market in Poland will be worth nearly PLN 2.7 billion in 2023, and an increasing portion of this market is generated by online sales. The report “The Dermocosmetics Market in Poland 2023: Market Analysis and Development Forecasts for 2023-2028” indicates that sales in this channel of distribution will achieve a sales growth nearly three times higher than offline sales.


PMR forecasts that the trend of developing dermocosmetics sales online will be sustained in the next five years. The growing significance of this sales channel is confirmed by consumer research conducted by the company in January 2023.


We have been conducting research on the purchase of dermocosmetics as PMR for many years. Still in 2016, 3% of our respondents indicated making purchases of these products in an online store, and 4% in an online pharmacy. However, the January 2023 study shows that this percentage has increased tenfold - to 28% and 36%, respectively.

Marta Marszałek
Senior Pharma & Healthcare Market Analyst

Forecasted changes of dermocosmetics market in Poland

Favorable prices highly valued

Sales of dermocosmetics online will increase in 2023, both in nominal and real terms (i.e., adjusted for inflation). This is influenced by changes in consumer behavior when purchasing dermocosmetics (online pharmacies and stores are becoming increasingly popular places to buy dermocosmetics) as well as inflation and the worsening financial situation of Poles (it is easier to search for promotions and compare product prices online compared to offline stores or pharmacies). PMR research shows that currently, favorable prices are a very important factor in choosing where to buy dermocosmetics, regardless of the buyer’s gender and age.



Find comprehensive information about the current state of the Polish dermocosmetics market in the PMR report:


Dermocosmetics market in Poland. Market analysis and development forecasts for 2023-2028. Impact of inflation and war in Ukraine.

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Justyna Zagórska

Senior Analyst