Poles are spending more and more on dermocosmetics online
According to PMR estimates, the dermocosmetics market in Poland will be worth nearly PLN 2.7 billion in 2023, and an increasing portion of this market is generated by online sales. The report “The Dermocosmetics Market in Poland 2023: Market Analysis and Development Forecasts for 2023-2028” indicates that sales in this channel of distribution will achieve a sales growth nearly three times higher than offline sales.
PMR forecasts that the trend of developing dermocosmetics sales online will be sustained in the next five years. The growing significance of this sales channel is confirmed by consumer research conducted by the company in January 2023.
Forecasted changes of dermocosmetics market in Poland
Favorable prices highly valued
Sales of dermocosmetics online will increase in 2023, both in nominal and real terms (i.e., adjusted for inflation). This is influenced by changes in consumer behavior when purchasing dermocosmetics (online pharmacies and stores are becoming increasingly popular places to buy dermocosmetics) as well as inflation and the worsening financial situation of Poles (it is easier to search for promotions and compare product prices online compared to offline stores or pharmacies). PMR research shows that currently, favorable prices are a very important factor in choosing where to buy dermocosmetics, regardless of the buyer’s gender and age.
Find comprehensive information about the current state of the Polish dermocosmetics market in the PMR report:
In PMR, we advise and assist in the operations of your company
Senior Analyst