PLN 3bn from the cloud in 2022
Interest in cloud solutions in Poland is not weakening. This is accompanied by an investment boom in the data center market. Mainly due to the investments made in their own infrastructure, companies primarily use the hybrid model.
Cloud forecasts
The latest PMR data from the PMR report “The cloud computing market in Poland 2021. Market analysis and development forecasts for 2021-2026” , published in December 2021, indicate that the value of the cloud market in Poland in 2021 grew at a rate of over 30% year on year. Our forecasts assume that in 2022 the value of the cloud computing market will reach PLN 3bn. It should be emphasized that, according to the definition of PMR, it is a 100% market of B2B solutions implemented by companies and institutions. The share of the market thus defined in the total IT expenditure of enterprises from all sectors of the economy in Poland will exceed 7.5% in 2022.
In 2020, the COVID-19 pandemic was the predominant factor in assessing the outlook for the cloud computing market. It had a very significant impact on this market in the period 2020-2021. The key issue was the accelerated digital transformation of enterprises and the implementation of remote work tools on a massive scale. In the coming years, the investments of the world’s largest providers of IaaS solutions will be of key importance for the further development of the cloud in Poland. The funds allocated to both infrastructure and data centers, as well as training, promotion, partner support and the creation of the entire cloud development ecosystem will translate into further progress in cloud adoption and an increasing share in corporate budgets.
Find comprehensive information about the current state of the Polish cloud computing market in the PMR report:
High dynamics but low intensity
The largest IT vendors, with whom PMR conducts regular interviews on market trends, still show very high potential for cloud development. The more so because, according to official national statistics, every fourth company in the country declares the use of the cloud. This result is below the EU average (one in three companies use the cloud) and does not stand out positively in the Central European region.
However, it is very important to emphasize the dynamics of growth. Two years ago, one in ten companies admitted to using the cloud in the country. Progress in this respect is one of record in the EU. On the other hand, the intensity of cloud use is still low, as evidenced by the share of total IT spending. Mainly due to investments in own infrastructure, companies primarily use the hybrid model – nearly 9 out of 10 large companies in the country consume the cloud this way. There is also an interesting issue of foreign corporations that use the cloud and account for expenses in this respect from the parent company outside Poland.
The key role of external partners
Although – at least theoretically – one of the features of the cloud should be a high level of standardization and minimal interaction with the provider, in practice companies lack at least basic competencies in managing the cloud environment. As a result, although the cloud in its basic form is a more ready product than a dedicated service, the implementation of cloud environments is not an obvious and trivial matter for the vast majority of companies.
The PMR study carried out in cooperation with Netia in Q3 2021 shows that only one in ten companies in Poland deals with the implementation and maintenance of the cloud in an enterprise on its own. The vast majority of them use the support of external entities. Moreover, the main barrier to implementing modern application solutions in the cloud in enterprises is the fear of unsuccessful implementation and the lack of support. Financial barriers appear only in the next places. This only shows how important the role of the external partner is in the overall process.
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ICT Business Unit Director