Not the end of interior design changes in homes
In the 12 months leading up to March 2021, nearly half of the respondents rearranged their living spaces in their homes. During the period of lighter restrictions in commercial activities, physical furniture stores saw a quick return of customers and higher conversion rates in terms of purchases, as reported by the Retail Institute and payment card data, while online sales were a driving force for the interior design industry throughout the whole year. However, this does not mean that the current year will be faced with saturated demand. While the previous year favored the purchase of furniture related to work and studying, 2021 will favor those related to relaxation and those that Poles are accustomed to purchasing in physical stores.
Find comprehensive information about the current state of the Polish home furnishings retail market in the PMR report:
What furniture do Poles plan to buy?
According to a PMR survey from March 2021 on a representative sample of Polish residents, 74% of consumers made furniture purchases in the last 12 months. Younger individuals, urban dwellers, and consumers with higher education and income levels were more likely to make these purchases. 79% of respondents plan to purchase furniture in the next 12 months. The most frequently planned furniture purchases are beds, sofas, and armchairs. Chairs, desks, and shelves rank lower in comparison to purchases made in the previous year.
Home office & urban jungle
Under the influence of the pandemic, individuals aged 55 or older made the fewest changes to their homes, while those between the ages of 30 and 54 made the most changes. The most common changes included creating a dedicated workspace (23%) or study area (22%), as well as following the urban jungle trend by expanding their plant collections (13%). Creating a home gym ranked next (12%). Women more frequently reported making these changes, except for setting up a home gym, where men slightly outnumbered women.
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