HalfPrice- new concept of CCC Group
CCC decided to open a new retail chain in the off-price category, which offers, among others, clothes, shoes, accessories, cosmetics, toys and elements of home equipment and decoration. The first shops debuted in Wrocław, Szczecin, Warsaw, Polkowice and Tychy.
HalfPrice shops are a modern concept designed to enrich the offer of shopping malls. The chain’s strategy is based on expanding the range of products, which is characterised by high quality. The brand debut took place in Wrocław’s Wroclavia, Szczecin’s Galaxy, Galeria Północna in Warsaw, Gemini Park in Tychy and Park Handlowy in Polkowice. In addition, openings in Opole, Zabrze, Kielce, Olsztyn and Bielsko-Biała are scheduled for May. By the end of the year HalfPrice will have opened in about 60 locations in Poland. In autumn, however, the Internet platform of the shop is also to be created.
More data about the current situation of the Polish fashion market you will find in the PMR report:
CCC is optimizing stationary shops
Last year, the CCC chain decided to adapt to the market trends and started to change its strategy, which is based mainly on the digitalization of stationary shops. A hybrid formula was chosen, which involves the customer in both offline and online shopping. An additional measure was to reduce the number of outlets, as well as to change their surface area. In 2020, the size of 15 shops was reduced, while this year the change is planned in as many as several dozen locations.
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Senior Retail Analyst