News - 22 May 2020

Clothing and footwear retail market in Central Europe surged by 10% in 2019

The fashion retail market in the five CE countries (i.e., Bulgaria, the Czech Republic, Hungary, Romania, Slovakia) expanded by 9.5% in 2019, reaching €10.8bn. However, in 2020, the market is expected to plummet by about 10%. These are the key findings from a new report by PMR, “Clothing and footwear retail market in Central Europe 2020. Market analysis and development forecasts for 2020-2025”.



More data about the current situation of the Polish fashion market you will find in the PMR report:


Clothing and footwear retail market in Poland. Market analysis and development forecasts for 2022-2027

Wartość rynku handlu detalicznego odzieżą i obuwiem

In all the countries under review, market values increased in local currencies in 2019, but will be followed by reductions across the region this year. The highest growth (20% in real terms) was noted in Romania, while the lowest increase occurred in Bulgaria, where the market expanded by only about 3% in real terms.


An upward trend is projected to resume in the region in 2021, and countries with lower per capita expenditures on C&F (Romania, Bulgaria) will be catching up to those spending the most (Czech Republic, Slovakia).

In per capita terms, Czech consumers spent €260 on clothing and footwear in 2019, the most in the CE. On the other hand, the average Bulgarian consumer spent €122, the least in the region.

The country with the highest share of the clothing segment in the total C&F market is the Czech Republic, while the lowest is Romania. In all the countries analysed, the clothing segment share is expected to change marginally by 2025.

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Magdalena Filip

Senior Retail Analyst