Biedronka starts cooperation with Too Good To Go app
Biedronka has decided to cooperate with the Too Good To Go application, which focuses on minimising food waste. This is a pilot project which currently covers five Biedronka shops in Warsaw.
Biedronka has launched a test project that includes cooperation with Too Good To Go, an application that works to minimise food waste. So far, five Biedronka shops in Warsaw have joined the initiative – the shops at Nocznickiego 29, Kopijnikww 6, Magiczna 22, Kochanowskiego 45/47, and Korotynskiego 23. As a result, customers can buy surprise packages (fruit and vegetable packages or a mix of products including fruit, vegetables, meat, cakes and bread) for PLN 11.99.
This is another chain that joins this type of initiative. Last year chains such as Auchan and Carrefour joined the Too Good To Go application, while Lidl launched its own campaign “Kupuje, nie marnuje”.
Thanks to the Too Good To go app, almost 800,000 users in 18 Polish cities have joined the idea of reducing food waste since July 2019. In May this year, the millionth parcel was “saved”. To use the service, you need to book a parcel in one of the available places, pay through the app and pick it up at a specific location.
Find comprehensive information about the current state of the Polish grocery retail market in the PMR report:
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