The survey and questionnaire interview are among the most effective tools for collecting objective information about consumer, customer or market reality, and other, related, matters.
Depending on the purpose and specificity of the project, PMR prepares measurements on behalf of its clients, taking data collected in the process into account:
- a questionnaire interview – with interviewer participation
- a survey – to be filled in by appropriately selected people on their own.
Surveys using measurements, including quantitative interviews and questionnaires, are prepared on the basis of larger samples – often being representative or allowing objective conclusions pertaining to a given group of respondents.
As part of its research services, PMR determines such samples and proposes an appropriate data collection scheme for them. We use proven data collection techniques for measurements with the participation of a trained interviewer: CAPI, CATI and PAPI. As part of the measurements based on a (stand-alone) survey, we use appropriately controlled internet surveys (CAWI), along with audit questionnaires (see Employees/Audit Groups).