Analysis of the ICT & Media industry
PMR reports allow customers to obtain a full picture of the ICT market in Poland.
The scope of the analyses covers the following subgroups: telecommunications services (mobile and fixed networks, internet access and data transmission services), IT services and equipment, software, with emphasis on business applications, data centres, cloud computing, cyber security, IoT/IIoT, mobile Internet, pay TV, VAS and VOD/OTT.
For each market, we present the full dimensioning of values and rates of growth, in the form of historical data and short-term (1-2 years) and long-term (6 years) forecasts. These include market breakdown by subdivision and end-user spending. With regard to demand, proprietary and cyclical surveys, primarily of enterprises (B2B), are a key element of PMR reports and analyses.
PMR reports also contain comprehensive international comparisons, key global data and forecasts, SWOT analyses, technological, market and consumer trends and expert assessments of their impact on the Polish market.