Knowledge base
 

E-commerce market in Poland

E-commerce market in Poland

Challenge: How is the e-commerce market in Poland developing? PMR, a consulting & research company, conducted a new edition of the research whose aim was to show how the e-commerce market in Poland looks and…
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Adoption of Industry 4.0 in Poland – an assessment

Adoption of Industry 4.0 in Poland – an assessment

PSI Polska, a software house that is part of the German corporation PSI AG, wanted to obtain reliable data on the adoption of the Industry 4.0 (P 4.0) concept in the Polish manufacturing sector. The…
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Searching for a business partner on the pharmaceutical market

Searching for a business partner on the pharmaceutical market

Challenge: Whom to start cooperation with in order to be successful on the market? PMR Consulting & Research client– global manufacturer of medical equipment – requested us to find a business partner operating in the…
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Polish construction market in light of economic changes

Polish construction market in light of economic changes

Challenge: How is the construction market in Poland changing? One of our permanent clients approached PMR with a request to perform quantitative research among Polish architects. The research was conducted using a telephone interview method…
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Price optimisation in convenience retail: a price sensitivity measurement

Price optimisation in convenience retail: a price sensitivity measurement

A leading convenience store retailer turned to PMR to assist with optimising pricing in its stores. We conducted a large study that measured consumer price perceptions across three store chains. Aim of price sensitivity measurement…
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Market feasibility study and market entry strategy recommendation for portable gensets

Market feasibility study and market entry strategy recommendation for portable gensets

Our client, the world leader in power generation and a portable genset manufacturer with ambitious growth plans, turned to PMR with a request for conducting market research and market entry strategy recommendation.  Aim of PMR’s…
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New e-grocery platform – consumer study

New e-grocery platform – consumer study

A leading marketing agency specialising in sales support, field marketing, and sales outsourcing services commissioned PMR to gauge consumer study to a new online platform for grocery shopping. Aim of research project  The PMR client…
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Pedestrian traffic at potential eating establishment sites

Pedestrian traffic at potential eating establishment sites

Our client, a company managing a retail network, needed data on pedestrian traffic at specific locations in Warsaw. Aim of market research  The client required information not only on traffic, but also on the approximate demographics…
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List of companies in the field of FMCG in Russia and Ukraine

List of companies in the field of FMCG in Russia and Ukraine

Our client, an international supplier of infrastructure and services for mobile business solutions, wanted to sell its products on the Russian and Ukrainian markets. Aim of FMCG market research The client was interested in identifying…
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Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
Read more →
How to conduct effective clothing and footwear market research?

How to conduct effective clothing and footwear market research?

The clothing and footwear market research requires a diverse mix of research methodologies. Only such an approach will allow you to capture all of the trends and understand them better. The best way to do…
Read more →
PR and marketing in Polish companies

PR and marketing in Polish companies

Polish companies are recovering from the crisis. Marketing in Polish companies is still involved in sales, but sales doesn’t dominate marketing and PR departments quite so much now. Still, companies often lack the courage to…
Read more →
1 2 3

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
Read more →
PR and marketing in Polish companies

PR and marketing in Polish companies

Polish companies are recovering from the crisis. Marketing in Polish companies is still involved in sales, but sales doesn’t dominate marketing and PR departments quite so much now. Still, companies often lack the courage to…
Read more →
1 2 3

Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
Read more →
5 reasons for investing in the healthcare market in Poland

5 reasons for investing in the healthcare market in Poland

The Polish healthcare market is an interesting option for new businesses. Here are 5 reasons why it’s worth considering an investment in the healthcare market in Poland. Favourable economic conditions Without a doubt, Poland has…
Read more →
PR and marketing in Polish companies

PR and marketing in Polish companies

Polish companies are recovering from the crisis. Marketing in Polish companies is still involved in sales, but sales doesn’t dominate marketing and PR departments quite so much now. Still, companies often lack the courage to…
Read more →
1 2 3

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
Read more →
PR and marketing in Polish companies

PR and marketing in Polish companies

Polish companies are recovering from the crisis. Marketing in Polish companies is still involved in sales, but sales doesn’t dominate marketing and PR departments quite so much now. Still, companies often lack the courage to…
Read more →
1 2 3

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
Read more →
PR and marketing in Polish companies

PR and marketing in Polish companies

Polish companies are recovering from the crisis. Marketing in Polish companies is still involved in sales, but sales doesn’t dominate marketing and PR departments quite so much now. Still, companies often lack the courage to…
Read more →
1 2 3

Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
Read more →
How to conduct effective clothing and footwear market research?

How to conduct effective clothing and footwear market research?

The clothing and footwear market research requires a diverse mix of research methodologies. Only such an approach will allow you to capture all of the trends and understand them better. The best way to do…
Read more →
5 reasons for investing in the healthcare market in Poland

5 reasons for investing in the healthcare market in Poland

The Polish healthcare market is an interesting option for new businesses. Here are 5 reasons why it’s worth considering an investment in the healthcare market in Poland. Favourable economic conditions Without a doubt, Poland has…
Read more →
PR and marketing in Polish companies

PR and marketing in Polish companies

Polish companies are recovering from the crisis. Marketing in Polish companies is still involved in sales, but sales doesn’t dominate marketing and PR departments quite so much now. Still, companies often lack the courage to…
Read more →
1 2 3