Knowledge base
 

Concept test in the dairy industry

Concept test in the dairy industry

Challenge: How to introduce new products on FMCG market? An important player in the European dairy market wanted to introduce to the Polish market a series of products for consumers suffering from lactose intolerance. In…
Read more →
Concept test of food packaging

Concept test of food packaging

Challenge: How to carry out rebranding that brings long-term benefits? A packaging makeover is one of those marketing activities that cannot succeed without hearing the opinion of consumers. Therefore, in response to the need of…
Read more →
Advertising campaign test on the retail chain market

Advertising campaign test on the retail chain market

Challenge: Which advertising campaign will help boost sales? PMR, in cooperation with a branding agency, conducted a marketing study for an owner of a retail chain. The client wanted to increase the effectiveness of marketing…
Read more →
Entering aggregate and cement market in Russia

Entering aggregate and cement market in Russia

Challenge: What is the development potential of a new project in Russia? A manufacturer operating on the mining and construction materials market asked PMR Consulting & Research to cooperate with them on a project to…
Read more →
Segmentation of the agricultural market using marketing personas

Segmentation of the agricultural market using marketing personas

Challenge: How to effectively segment the agricultural market, so that the segments are useful in sales activities? Our client, a leader in crop protection products, had in the past conducted segmentation of the agricultural market….
Read more →
Irradiation and sterilization services market in Poland

Irradiation and sterilization services market in Poland

Working for Łódź University of Technology (Politechnika Łódzka), PMR prepared a report on the irradiation and sterilization services market in Poland. Market research method  The report was based on following sources of information: desk research…
Read more →
Laboratory diagnostics services market in Poland: growth drivers and barriers

Laboratory diagnostics services market in Poland: growth drivers and barriers

GOAL Identify growth drivers and barriers & pinpoint the most promising market segments We were working on an update of our report on the in vitro diagnostics services market in Poland and we wanted to…
Read more →
Analysis of the bakery market in Poland

Analysis of the bakery market in Poland

Our client, one of the leaders in the food components production industry, wanted to know more about prevailing market trends and to determine their market position against competitors. Aim of the project A team of…
Read more →
The HVAC market in Poland

The HVAC market in Poland

The HVAC market (Heating, Ventilation, and Air Conditioning), a branch of sanitary engineering, is a topic little explored in Poland. This situation exists despite the rapid growth of Poland’s non-residential construction sector. Aim of PMR’s…
Read more →
1 2 3 4 11

How to prepare to enter a new market to achieve success?

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →
How to choose a research agency and cooperate with it in order to achieve the best results?

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
How to effectively reduce budget deviations?

How to effectively reduce budget deviations?

Budgeting is a complex process, which is becoming increasingly affected by the company’s environment. The complexity and volatility of the market situation means that many organisations cannot cope with the enormity of information and increasingly…
Read more →
When market segmentation is needed?

When market segmentation is needed?

The days of selling a product to a mass audience are long gone. Even fast-moving consumer goods, such as soap or butter, are now created with a specific type of recipient’s needs in mind. Each…
Read more →
Do respondents lie?

Do respondents lie?

Sometimes, the value of marketing research is undermined using the argument that respondents often don’t tell the truth. Proponents of this view argue that, due to these lies, information obtained in studies based on interviews…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →
1 2 3

How to prepare to enter a new market to achieve success?

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →
How to choose a research agency and cooperate with it in order to achieve the best results?

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
How to effectively reduce budget deviations?

How to effectively reduce budget deviations?

Budgeting is a complex process, which is becoming increasingly affected by the company’s environment. The complexity and volatility of the market situation means that many organisations cannot cope with the enormity of information and increasingly…
Read more →
When market segmentation is needed?

When market segmentation is needed?

The days of selling a product to a mass audience are long gone. Even fast-moving consumer goods, such as soap or butter, are now created with a specific type of recipient’s needs in mind. Each…
Read more →
Do respondents lie?

Do respondents lie?

Sometimes, the value of marketing research is undermined using the argument that respondents often don’t tell the truth. Proponents of this view argue that, due to these lies, information obtained in studies based on interviews…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →
1 2 3

The market for long-term senior care in Poland as a challenge for the aging society

The market for long-term senior care in Poland as a challenge for the aging society

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet…
Read more →
How to prepare to enter a new market to achieve success?

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →
How to choose a research agency and cooperate with it in order to achieve the best results?

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
How to effectively reduce budget deviations?

How to effectively reduce budget deviations?

Budgeting is a complex process, which is becoming increasingly affected by the company’s environment. The complexity and volatility of the market situation means that many organisations cannot cope with the enormity of information and increasingly…
Read more →
When market segmentation is needed?

When market segmentation is needed?

The days of selling a product to a mass audience are long gone. Even fast-moving consumer goods, such as soap or butter, are now created with a specific type of recipient’s needs in mind. Each…
Read more →
Do respondents lie?

Do respondents lie?

Sometimes, the value of marketing research is undermined using the argument that respondents often don’t tell the truth. Proponents of this view argue that, due to these lies, information obtained in studies based on interviews…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
1 2 3

How to prepare to enter a new market to achieve success?

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →
How to choose a research agency and cooperate with it in order to achieve the best results?

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
How to effectively reduce budget deviations?

How to effectively reduce budget deviations?

Budgeting is a complex process, which is becoming increasingly affected by the company’s environment. The complexity and volatility of the market situation means that many organisations cannot cope with the enormity of information and increasingly…
Read more →
When market segmentation is needed?

When market segmentation is needed?

The days of selling a product to a mass audience are long gone. Even fast-moving consumer goods, such as soap or butter, are now created with a specific type of recipient’s needs in mind. Each…
Read more →
Do respondents lie?

Do respondents lie?

Sometimes, the value of marketing research is undermined using the argument that respondents often don’t tell the truth. Proponents of this view argue that, due to these lies, information obtained in studies based on interviews…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →
1 2 3

How to prepare to enter a new market to achieve success?

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →
How to choose a research agency and cooperate with it in order to achieve the best results?

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
How to effectively reduce budget deviations?

How to effectively reduce budget deviations?

Budgeting is a complex process, which is becoming increasingly affected by the company’s environment. The complexity and volatility of the market situation means that many organisations cannot cope with the enormity of information and increasingly…
Read more →
When market segmentation is needed?

When market segmentation is needed?

The days of selling a product to a mass audience are long gone. Even fast-moving consumer goods, such as soap or butter, are now created with a specific type of recipient’s needs in mind. Each…
Read more →
Do respondents lie?

Do respondents lie?

Sometimes, the value of marketing research is undermined using the argument that respondents often don’t tell the truth. Proponents of this view argue that, due to these lies, information obtained in studies based on interviews…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →
1 2 3

The market for long-term senior care in Poland as a challenge for the aging society

The market for long-term senior care in Poland as a challenge for the aging society

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet…
Read more →
How to prepare to enter a new market to achieve success?

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →
How to choose a research agency and cooperate with it in order to achieve the best results?

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
How to effectively reduce budget deviations?

How to effectively reduce budget deviations?

Budgeting is a complex process, which is becoming increasingly affected by the company’s environment. The complexity and volatility of the market situation means that many organisations cannot cope with the enormity of information and increasingly…
Read more →
When market segmentation is needed?

When market segmentation is needed?

The days of selling a product to a mass audience are long gone. Even fast-moving consumer goods, such as soap or butter, are now created with a specific type of recipient’s needs in mind. Each…
Read more →
Do respondents lie?

Do respondents lie?

Sometimes, the value of marketing research is undermined using the argument that respondents often don’t tell the truth. Proponents of this view argue that, due to these lies, information obtained in studies based on interviews…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
1 2 3

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
Read more →
How to conduct effective clothing and footwear market research?

How to conduct effective clothing and footwear market research?

The clothing and footwear market research requires a diverse mix of research methodologies. Only such an approach will allow you to capture all of the trends and understand them better. The best way to do…
Read more →
5 reasons for investing in the healthcare market in Poland

5 reasons for investing in the healthcare market in Poland

The Polish healthcare market is an interesting option for new businesses. Here are 5 reasons why it’s worth considering an investment in the healthcare market in Poland. Favourable economic conditions Without a doubt, Poland has…
Read more →
1 2