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How can marketing research support company management?

How can marketing research support company management?

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Which types of consumer research can be used at particular stages of a product’s life-cycle?

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times…
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