Knowledge base
 

Analysis of public tenders for drug therapy equipment

Analysis of public tenders for drug therapy equipment

Challenge: How to benefit from the sales potential of the public tender sector? PMR Consulting & Research was approached by a global manufacturer of drug therapy equipment who was seeking professional research and consulting support….
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The analysis of price positioning of clothes and footwear

The analysis of price positioning of clothes and footwear

Challenge: How to optimise the price strategy? The goal of the client was to analyse the price positioning of own brand clothes and footwear in comparison with selected competitive brands. The study conducted by PMR…
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Analysis of needs for courier services on the B2B market

Analysis of needs for courier services on the B2B market

Challenge: How to build a successful marketing strategy? Our client wanted to adapt their global marketing strategy to meet the specific needs of Polish companies interested in forwarding services. The company wanted to create a…
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Analysis of growth potential of B2B mobile solutions market

Analysis of growth potential of B2B mobile solutions market

Challenge: How will the market for mobile solutions develop in the B2B sector? An international company operating in IT and new technologies was looking for market researchers and business consultants with experience in this rapidly…
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Analysis of energy market potential

Analysis of energy market potential

Challenge: Creating a credible business plan Our client was a venture capital fund engaged in investing in companies with high growth potential in the energy sector. The company needed the support of a professional research…
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Customer perceptions of a brand of graphic paper in Britain and Germany

Customer perceptions of a brand of graphic paper in Britain and Germany

An internationally active manufacturer of graphic paper contacted PMR about the possibility of conducting research about one of its brands. Aim of quantitative-qualitative study A few months earlier the company had completed a rebrand of…
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Analysis of competitive environment and opportunities on the cosmetics market

Analysis of competitive environment and opportunities on the cosmetics market

Our client, a leader on the market of direct sales of cosmetics, asked PMR to conduct an analysis of the competitive environment on the Belarusian cosmetics market (direct sales segment). Aim of market analysis The…
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Marketing analysis of premium clothing and footwear brand

Marketing analysis of premium clothing and footwear brand

Challenge: How to increase sales of clothing and footwear in the premium segment in the face of fierce competition from fast fashion? A manufacturer of premium clothing and footwear was planning to redefine their marketing…
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Product research: the most important types and application examples

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they…
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