Knowledge base

AllDistributionDue DiligenceFMCG and RetailFood and AgriculturePharma and HealthcareICT & MediaIndustrial ProductionIndustriesMarket Entry

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…
Read more →

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…
Read more →

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…
Read more →

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…
Read more →

The market for long-term senior care in Poland as a challenge for the aging society

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet the current and future needs…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →
1 2

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services they provide. Many of them…
Read more →

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The benefits of projects this large…
Read more →

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…
Read more →

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…
Read more →

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…
Read more →

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…
Read more →
1 2

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…
Read more →

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…
Read more →

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…
Read more →

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…
Read more →
1 2

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…
Read more →

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…
Read more →

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…
Read more →

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…
Read more →

The market for long-term senior care in Poland as a challenge for the aging society

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet the current and future needs…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →
1 2

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…
Read more →

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…
Read more →

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…
Read more →

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…
Read more →
1 2

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…
Read more →

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…
Read more →

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…
Read more →

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →

How to choose a research agency and cooperate with it in order to achieve the best results?

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…
Read more →
1 2

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…
Read more →

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…
Read more →

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…
Read more →

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…
Read more →

The market for long-term senior care in Poland as a challenge for the aging society

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet the current and future needs…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →
1 2

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…
Read more →

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…
Read more →

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…
Read more →

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…
Read more →

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services they provide. Many of them…
Read more →

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge on qualitative interviews.   Many…
Read more →

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The benefits of projects this large…
Read more →

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the following. How to increase the…
Read more →

How to conduct effective clothing and footwear market research?

The clothing and footwear market research requires a diverse mix of research methodologies. Only such an approach will allow you to capture all of the trends and understand them better. The best way to do that is to combine a…
Read more →

5 reasons for investing in the healthcare market in Poland

The Polish healthcare market is an interesting option for new businesses. Here are 5 reasons why it’s worth considering an investment in the healthcare market in Poland. Favourable economic conditions Without a doubt, Poland has proven itself to be an…
Read more →