Knowledge base
 

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Interviews with Key Opinion Leaders in the field of Head and Neck Cancer in Romania

Our long-term client, a New York-based consultancy, approached PMR with a project, which entailed conducting an interview with potential investigators. Aim of market research The aim of the study was interviews with key opinion leaders,…
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In-depth interviews with doctors on orphan drugs

In-depth interviews with doctors on orphan drugs

Challenge: How do doctors evaluate the tested medical product? An international pharmaceutical company specialising in the development of innovative lifesaving therapies once again turned to PMR Consulting & Research with a request for research support….
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Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Online interviews with cardiologists concerning the treatment of a rare circulatory system disease

Challenge: What does the local market look like? An international research company needed local support to conduct online interviews with cardiologists. Due to extensive experience in the pharmaceutical sector it decided to hire researchers from…
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Supporting the expansion of a discount clothing chain in Poland – desk research

Supporting the expansion of a discount clothing chain in Poland – desk research

Our client, a company operating in the discount clothing segment, was planning to further expand their presence in Poland. The client wanted to know how their offer compares to that of their competitors. Aim of…
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Entering the medical services market and sales growth strategy

Entering the medical services market and sales growth strategy

Challenge: What new area of the medical industry is worth investing in to increase sales? Our client, a healthcare services provider in Western Europe, also successfully operating on the Polish market, wanted to diversify their…
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Entering the transport market, including bus and coach segments

Entering the transport market, including bus and coach segments

Challenge: How to maximise the return on investment in the transport market? An international holding, which operates in the transport sector (among other sectors), wanted to explore the possibility of doing business in Poland. They…
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Entering the market of vaccines in Europe

Entering the market of vaccines in Europe

Challenge: How to perform market entry in many countries of the European Union at the same time? A manufacturer of pharmaceutical products planned entering the market of vaccines and offering consumers in the European Union…
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Test of the product: medical equipment used by nurses and doctors

Test of the product: medical equipment used by nurses and doctors

Challenge: Will the new product be accepted by recipients? Our client – manufacturer of medical equipment – was planning a market launch a new product. That product was medical equipment that for the purpose of…
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Test of the concept for a special medical purpose food product

Test of the concept for a special medical purpose food product

Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to perform qualitative research on the Polish market involving test of the concept among paediatricians and…
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How can marketing research support company management?

How can marketing research support company management?

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What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →

Unusual research techniques can increase the effectiveness of a project

Even those researchers who know and use a vast array of research techniques know that expanding their range of solutions is the key to increasing effectiveness. They tirelessly seek answers to such questions as the…
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How to conduct effective clothing and footwear market research?

How to conduct effective clothing and footwear market research?

The clothing and footwear market research requires a diverse mix of research methodologies. Only such an approach will allow you to capture all of the trends and understand them better. The best way to do…
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How can marketing research support company management?

How can marketing research support company management?

Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
How can market analysis, research and consulting help in your company growth?

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →

Product research: the most important types and application examples

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they…
Read more →
How can marketing research support company management?

How can marketing research support company management?

Read more →
Which types of consumer research can be used at particular stages of a product’s life-cycle?

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times…
Read more →
How to launch a product on the market using consumer research?

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact…
Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
How can market analysis, research and consulting help in your company growth?

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
Product strategy development – what it is and what one should remember about?

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management…
Read more →
1 2 3

Product research: the most important types and application examples

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they…
Read more →
How can marketing research support company management?

How can marketing research support company management?

Read more →
Which types of consumer research can be used at particular stages of a product’s life-cycle?

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times…
Read more →
How to launch a product on the market using consumer research?

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact…
Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
How can market analysis, research and consulting help in your company growth?

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
Product strategy development – what it is and what one should remember about?

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management…
Read more →
1 2 3

Product research: the most important types and application examples

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they…
Read more →
How can marketing research support company management?

How can marketing research support company management?

Read more →
Which types of consumer research can be used at particular stages of a product’s life-cycle?

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times…
Read more →
How to launch a product on the market using consumer research?

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact…
Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
How can market analysis, research and consulting help in your company growth?

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
Product strategy development – what it is and what one should remember about?

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management…
Read more →
1 2 3

Product research: the most important types and application examples

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they…
Read more →
How can marketing research support company management?

How can marketing research support company management?

Read more →
Which types of consumer research can be used at particular stages of a product’s life-cycle?

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times…
Read more →
How to launch a product on the market using consumer research?

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact…
Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
How can market analysis, research and consulting help in your company growth?

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
Product strategy development – what it is and what one should remember about?

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management…
Read more →
1 2 3

Product research: the most important types and application examples

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they…
Read more →
How can marketing research support company management?

How can marketing research support company management?

Read more →
Which types of consumer research can be used at particular stages of a product’s life-cycle?

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times…
Read more →
How to launch a product on the market using consumer research?

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact…
Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
How can market analysis, research and consulting help in your company growth?

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
Product strategy development – what it is and what one should remember about?

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management…
Read more →
1 2 3

Product research: the most important types and application examples

Product research: the most important types and application examples

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they…
Read more →
How can marketing research support company management?

How can marketing research support company management?

Read more →
Which types of consumer research can be used at particular stages of a product’s life-cycle?

Which types of consumer research can be used at particular stages of a product’s life-cycle?

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times…
Read more →
How to launch a product on the market using consumer research?

How to launch a product on the market using consumer research?

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact…
Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
How can market analysis, research and consulting help in your company growth?

How can market analysis, research and consulting help in your company growth?

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
Product strategy development – what it is and what one should remember about?

Product strategy development – what it is and what one should remember about?

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management…
Read more →
1 2 3

How can marketing research support company management?

How can marketing research support company management?

Read more →
How to estimate market value? 4 methods used by professional analysts

How to estimate market value? 4 methods used by professional analysts

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely…
Read more →
What is market research and in what form can it be done?

What is market research and in what form can it be done?

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested…
Read more →
Competition analysis: definition, objective, scope and the most common mistakes

Competition analysis: definition, objective, scope and the most common mistakes

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to…
Read more →
How to prepare to enter a new market to achieve success?

How to prepare to enter a new market to achieve success?

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it…
Read more →
How to work with a consulting company to achieve success?

How to work with a consulting company to achieve success?

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high…
Read more →

Consulting company: How to choose the one that will bring you the best results?

Choosing a consulting company is quite the challenge – especially for firms who haven’t worked with one before. Almost every consulting agency claims to have considerable experience and extensive expertise in terms of the services…
Read more →
Why do qualitative research?

Why do qualitative research?

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge…
Read more →
Why it’s worth conducting comprehensive research and consulting projects?

Why it’s worth conducting comprehensive research and consulting projects?

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The…
Read more →
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