Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet the current and future needs…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The benefits of projects this large…

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet the current and future needs…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Faced with a variety of business problems and seeking the best methods to solve them, more and more companies decide to conduct marketing research. Clients usually begin by scouring the internet and come across many research agencies offering support in…

Product research is a large and very diversified group of consumer studies. Solutions applied within that group differ both in terms of the subject of research as well as used research methods. Yet, what they all have in common is…

Consumer research is sometimes underestimated in the process of product strategy development – whether it relates to a new product or the one that is already established on the market. What is forgotten at times is that customer requirements play…

Consumer research allows one to get valuable information about customers that cannot be obtained by means of an analysis of knowledge gathered within an organization. Hard data resulting from research often has a major impact on ideas presented by individuals…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

Regardless if you are an individual entrepreneur, a co-founder in a start-up company, a co-owner, an operations manager of an SME or a C-level executive, you have faced the need to conduct a comprehensive market analysis. The only differing matter…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Product management and product demand management go hand in hand. Consumer purchasing decisions are driven by specific needs and expectations. Therefore, the knowledge of the foregoing constitutes an integral part of product strategy. Proper management of knowledge about customers is…

The market for long-term senior care in Poland is developing rapidly. Nursing homes for seniors are trying to catch up with the changing requirements of Polish citizens. However, their number is still insufficient to meet the current and future needs…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Market value belongs to one of the most vital pieces of information in every type of business. This type of data is needed by companies to allow them to effectively operate on the contemporary, hugely competitive market. It helps, among…

First things first. In this post, we would focus on market research, so it is important to understand the difference between market and marketing research. Market research vs. marketing research If you are solely interested in the market, its rules…

What is competition analysis? What is its objective? Who should conduct it? Which elements should be analysed? What should one pay attention to during the analysis? How to avoid the most common mistakes? How to increase the reliability of results?…

Company development on a new market is a serious challenge. It is vitally important to prepare to enter a new market well and treat it as a comprehensive project. It is worth to plan it starting with building strategic objectives,…

An increasing number of companies are choosing to cooperate with a consulting company. The most common goal is to get support in making decisions of strategic importance. It may be identifying new markets with high sales potential, creating a product…

Qualitative research, although for decades firmly rooted in the practice of marketing research, still raises many eyebrows. For clients, it’s much easier to decide on quantitative research with a large research sample than to splurge on qualitative interviews.   Many…

Research and consulting projects are a considerable expense for many companies. The price of a multi element project like that can be a major item in the budget of a business or marketing department. The benefits of projects this large…

The clothing and footwear market research requires a diverse mix of research methodologies. Only such an approach will allow you to capture all of the trends and understand them better. The best way to do that is to combine a…

The Polish healthcare market is an interesting option for new businesses. Here are 5 reasons why it’s worth considering an investment in the healthcare market in Poland. Favourable economic conditions Without a doubt, Poland has proven itself to be an…