Retail & FMCG

Retail, wholesale and FMCG

PFor over 20 years PMR has been conducting systematic research regarding the retail, wholesale and fast-moving consumer goods markets in Poland and in the CEE and CIS countries. To clients active in the retail sector we offer periodic industry reports, quantitative and qualitative research as well as tailor-made market forecasting services.

PMR’s offering for the retail & wholesale trade and FMCG sector includes:

  • Periodic reports on the retail market and its particular segments in Poland and in the countries of Central and Eastern Europe Our reports include information on market volume, market shares held by the key players as well as on key trends and events in the analysed industry. Incisive and thoroughly commented forecasts also represent a crucial feature of the reports. The forecasts are prepared by an internal team of econometric modelling experts and industry analysts. Our full report offering is to be found here.
  • Measuring and forecasting the value of selected market sectors to clients’ individual order.
  • Quantitative and qualitative market research, including studies conducted with the use of CATI, CAWI, FGI, IDI, expert interviews and other methodologies.
  • International quantitative and qualitative fieldwork in the CEE region, carried out for other research companies. 

Countries where we regularly conduct research in the retail sector:

  • Poland
  • Russia
  • Czech Republic
  • Hungary
  • Slovakia
  • Ukraine
  • Romania.

We can also conduct research in other countries of Central and Eastern Europe (CEE), in the Baltics, in the countries of the Commonwealth of Independent States (CIS) as well as in other regions.

PMR’s clients in the retail sector include retail chains, FMCG companies, manufacturers of food and non-food products, home appliance, media and electronics manufacturers, e-commerce companies as well as state and international institutions associated with retail.


For more information, please contact us:

Justyna Wasa
Justyna Wasa

Sales & Business Development Director
+48 609 400 505

Anna Bukowska
Anna Bukowska

Business Development Manager (Retail & FMCG)
+48 605 834 000

Agnieszka Skonieczna

Retail Business Unit Director

Magdalena Filip
Magdalena Filip

Deputy Retail Business Unit Director

Karolina Szałas
Karolina Szałas

Senior Retail Market Analyst

Justyna Zagórska
Justyna Zagórska

Senior Retail Market Analyst

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PMR data support key market players on the retail and FMCG market in developing, implementing and monitoring effective market strategies, adapted to their particular business needs.
We offer market research and economic analyses and forecasts prepared on request of our Clients. We specialise in market sizing, preparing development forecasts and business-to-business surveys.
PMR offers:
- Periodic reports on Retail, Construction, Pharma & Healthcare and ICT markets in CEE countries
- Quantitative and qualitative market research, including with the use of CATI, CAWI, FGI, IDI, expert interviews and other methodologies
- International fieldwork services for quantitative and qualitative research in the CEE region.

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