Poland

For more than 20 years PMR has been monitoring and analysing the market in the RETAIL & FMCG, PHARMA & HEALTHCARE, CONSTRUCTION and ICT sectors.

Thanks to our convenient location in Poland, PMR is in the centre of market events in the Central and Eastern European region and has first-hand access to key information. We maintain long-standing relationships with key players operating in Poland and regularly conduct our own research, covering a wide range of topics. We offer reliable, in-depth information and data on market value and its growth rate, strategies of key players, the most important projects and investments, as well as detailed analyses of each market segment.

PMR publishes cyclical industry reports, conducts tailor-made research projects, and offers newsletters and datasets.

PMR industry reports are prepared on the basis of a proprietary methodology that provides structured market data together with insights of PMR experts. For each market, we present its size, value and growth rate, historical data and short-term (1-2 years) and long-term (5 years) forecasts. Forecasting models are developed by a team of PMR econometricians in collaboration with PMR industry analysts who have excellent knowledge of the characteristics and realities of a particular market. PMR reports also feature also market segmentation, key trends and events, and reviews of the regulatory environment.

PMR also has an in-house, specialised research team which carries out both cyclical surveys and tailor-made market research projects. We conduct quantitative, qualitative, B2B and B2C research.

PMR reports and analyses are used to support:

  • new product launches,
  • monitoring a company’s market share,
  • business planning,
  • expansion of existing products into new markets,
  • investments, mergers and acquisitions,
  • sales and business development planning.

They are also an indispensable element of projects implemented under EU funding or by financial investors. The purpose of the reports is to assess market attractiveness and growth forecasts, and to develop an optimal way of operating in a given market. A valuable source of knowledge is also the portfolio and profiles of players active in a particular segment. In this case, the report is a perfect tool for our clients and their advisors, reducing time and allowing them to compile a shortlist of potential partners who will be invited to submit an offer and further negotiations.

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