Retail Director

PMR’s chief retail specialist, with 15 years’ experience. The author of numerous reports and analyses. She has been involved in dozens of research and consulting projects for retail chains, wholesalers, manufacturers and online stores.

She specialises in the food market: production, distribution, franchise and e-commerce.

As an independent expert on the economy, she regularly comments on the economic situation for the specialist press, news agencies and television stations.

On a day-to-day basis, she leads a team of analysts and researchers in this area. Her work involves market value analyses, breakdown by channel and product category, and forecasting, in addition to key market player mapping and analysis.