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PMR data supports key players in the markets by developing, implementing, and monitoring effective market strategies tailored to their business needs. For over 25 years, we have provided comprehensive market research reports in Poland, as well as countries in the CEE and CIS regions. During that time, we have also performed hundreds of dedicated research projects across almost every sector of the economy in around 30 European and global countries. Our specialisation is:

  • distribution (Retail, Wholesale, and E-commerce)

  • FMCG Production

  • HoReCa

  • Pharmaceuticals and Healthcare

  • ICT, Telecommunications, and Media

  • Construction

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PMR news

Cookie testing before launching on the Polish market
For one of the largest confectionery producers in Europe, PMR conducted a cookie test before their market launch. Project objectives The aim of the study was to evaluate the taste and marketing communication of filled cookies. The client wanted to ga…
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Paid VOD services more popular than paid TV
The cumulative value of the paid VOD services market in Poland reached 2.3 billion PLN in 2023, with a year-on-year growth rate of 28%, according to the latest PMR report, which includes data and forecasts for the paid TV and VOD market. Sharing stre…
Więcej
MyBestPharm S.A.
Leading dietary supplement brand in Poland I would like to express my satisfaction with the services provided by PMR Market Experts, from whom we purchased the report “Online non-prescription products market in Poland 2024. Market analysis and …
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Analysis of Poland’s regional potential in the context of the aggregates market
For one of the largest aggregate producers, the PMR team conducted a market analysis of aggregates in Poland at the regional level, identifying the regions with the highest potential. Project objectives The objective of the project was to provide ins…
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Generation Z favors fast food restaurants and food-to-go products
The HoReCa market is a significant part of the national service sector, playing a key role in the economy. Our research indicates that it has experienced substantial growth compared to 2020, the beginning of the COVID-19 pandemic. We are also observi…
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Poles do not save on diet catering: over 3 billion PLN was spent in 2023
In 2023, the diet catering market in Poland grew at a rate of nearly 19% year-over-year, with its value exceeding 3 billion PLN, according to the latest report by PMR titled “Diet catering market in Poland 2024.” PMR’s forecasts indicate th…
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Analysis of the needs of construction market customers in the Central and Eastern Europe Region
For one of the leading building materials manufacturers, PMR prepared an analysis of the needs of entities shaping the construction market in six Central and Eastern European countries and conducted a workshop session based on the collected data. Obj…
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Dermocosmetics are gaining strength
In 2023, the dermocosmetics market in Poland grew at a rate of nearly 14% year-over-year, surpassing 3 billion PLN, according to the latest PMR report titled “The Dermocosmetics market in Poland 2024.” PMR forecasts indicate that from 202…
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Cookie testing before launching on the Polish market
For one of the largest confectionery producers in Europe, PMR conducted a cookie test before their market launch. Project objectives The aim of the study was to evaluate the taste and marketing communication of filled cookies. The client wanted to ga…
Więcej
Paid VOD services more popular than paid TV
The cumulative value of the paid VOD services market in Poland reached 2.3 billion PLN in 2023, with a year-on-year growth rate of 28%, according to the latest PMR report, which includes data and forecasts for the paid TV and VOD market. Sharing stre…
Więcej
MyBestPharm S.A.
Leading dietary supplement brand in Poland I would like to express my satisfaction with the services provided by PMR Market Experts, from whom we purchased the report “Online non-prescription products market in Poland 2024. Market analysis and …
Więcej

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