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3 August 2023
Poles spend ever more in grocery stores – inflation is not the only market driver
In 2022, the frequency with which Poles cooked at home was higher than the year before, and the value of the grocery retail market increased […]
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News
25 July 2023
HoReCa market under a strong impact of price increases in 2023
In 2022, the value of the HoReCa market grew at a double-digit rate, according to PMR latest report “HoReCa market in Poland 2023. Market analysis […]
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News
20 April 2023
“Mature pragmatists” are the largest group of buyers of DIY and home improvement products
During the past year, six out of ten Poles have carried out renovations in their homes and apartments. According to the latest study conducted by […]
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News
22 February 2023
The cosmetics market will grow, mainly driven by price increases
In 2023, the value of the cosmetics market in Poland will exceed 31 billion PLN, with a growth of 6.2%. However, in real terms, the […]
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News
9 January 2023
HoReCa market and inflation – how do consumers react?
Inflation presents another challenge, after the pandemic, that the HoReCa market in Poland has had to face. Consumers are starting to limit their expenses, and […]
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Case studies
2 January 2023
Market analysis of food and beverage production in Poland for Siemens
For Siemens, a leading global company operating in the automation and digitization of manufacturing processes in the food industry, PMR has prepared an analysis of […]
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News
2 November 2022
Polish e-commerce to reach PLN 92bn in 2022, more than 60% of which will be generated by e-stores
In 2022, online retail will be worth PLN 92bn in Poland. E-stores will account for 61% of this figure, with the remainder belonging to e-commerce […]
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News
28 October 2022
Poles cut down on expenses but fashion does not come first
PMR’s estimates indicate that in 2022 the market will record growth again, mainly on the back of increased demand for clothing and footwear (as social […]
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Case studies
26 October 2022
Analysis of the Polish DIY market and development forecasts
We prepared an analysis of the finishing and building products market in Poland for a global DIY chain. As part of the project, among other […]
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Case studies
26 September 2022
B2B customer segmentation for a food manufacturer
As part of the development of a sales and marketing strategy, our client wanted to better understand the needs of existing and potential customers. Objective […]
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News
29 March 2022
Record-breaking cosmetics market growth in 2022
PMR forecasts that in 2022 the cosmetics market in Poland will grow by 6.1% YoY, to around PLN 27.7bn. This will be the strongest increase […]
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News
16 March 2022
Ready-to-eat meals market in Poland is stable in difficult times
The ready-to-eat meals market in Poland is growing rapidly, being in a relatively early phase of development. In 2021, this market (excluding frozen food) was […]
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