2019 marked another successive year in which there was an increase in the value of the DIY retail market in Poland. The COVID-19 epidemic in 2020 suddenly interrupted a healthy period on the market. According to forecasts in PMR’s latest report, “DIY retail in Poland 2020. Market analysis and development forecasts for 2020-2025”, in 2020 the value of this market will fall by 0.3% in comparison with 2019.
Market growth interrupted by the COVID-19 epidemic
Recent years have been characterised by a very healthy situation on the housing market, which has been beating successive records in terms of the number of homes on which construction work is underway or which have been put into use. In addition, this was a very good time for renovations because of rising salaries, low unemployment rates, support for household budgets contained in the Family 500+ programme and, in general, a greater level of interest in residences in Poland and a desire to improve housing conditions.
The COVID-19 epidemic will suddenly disrupt the period of prosperity in the market. As a result, the value of the DIY retail market in Poland is expected to fall in 2020. However, according to PMR forecasts, the 0.3% year-on-year reduction will be relatively small in comparison with other non-food product areas.
The market for DIY products has been positively affected by the fact that shops continued to open during the epidemic (with no change at first, but establishments then opening only on working days), the decisions of some consumers to spend time at home on renovations, and the high number of flats which have to be completed in any circumstances.
The internet is the only channel expected to benefit
Of all of the channels on the DIY retail market in Poland, online sales boast the highest PMR growth rate forecast. The development of such sales is supported by the launch of online stores by large players, increases in the reach of existing stores, a growing number of internet users and the increased popularity of online shopping.
Furthermore, the online sales channel is the only one which will experience a positive rate of growth in 2020, and this is expected to be substantial. However, the positive impact will not be as marked as those seen in other non-food market subgroups – mainly because DIY stores have remained open.
Retail Business Unit Director
Tel. +48 12 34 05 135