Launching a new product or entering a new market is a challenge that carries a considerable risk.
During such investments, it is important to have detailed knowledge of the market, identify the needs of local customers and be aware of effective market penetration strategies. It is precisely these elements that can help a company to carry out market entry, minimise the risk of failure and take full advantage of market opportunities.
We have already helped more than 100 companies to successfully complete entry projects in the Central and Eastern Europe and the CIS countries. This was made possible owing to our expertise in the market and consumer research, our understanding of local business models and our knowledge of growth strategies that really work.