Customer Experience (CX/UX)
Whether we like it or not, the end customers are always right. And building long-term relationships and positive customer experience of customers translates directly into the products or services they choose.
The role of the manufacturer, distributor and researcher is to discover those factors that influence the customer’s preference for specific brands, as well as those that make them choose competitive products. We help to determine what shapes positive feelings that accompany customers in their relationship with a company and its products.
Getting to know the customer is multifaceted. PMR and its marketing research can help in any of the aspects. The most important areas of our research include:
- Consumer behaviour – we observe and analyse it, and then comment on the results for your company. We provide a deeper insight by combining various techniques and innovative research solutions.
- Customer wants, needs and preferences – we identify, measure and subject them to advanced statistical analysis in order to go beyond just respondents’ declarations and get to the core of their market choices.
Challenge: Will specialists accept the new product? An international research agency working for a global pharmaceutical company requested us to …