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The fashion retail market in the five CE countries (i.e., Bulgaria, the Czech Republic, Hungary, Romania, Slovakia) expanded by 9.5% in 2019, reaching €10.8bn. However, in 2020, the market is expected to plummet by about 10%. These are the key findings from a new report by PMR, “Clothing and footwear retail market in Central Europe 2020. Market analysis and development forecasts for 2020-2025”.


In all the countries under review, market values increased in local currencies in 2019, but will be followed by reductions across the region this year. The highest growth (20% in real terms) was noted in Romania, while the lowest increase occurred in Bulgaria, where the market expanded by only about 3% in real terms.

An upward trend is projected to resume in the region in 2021, and countries with lower per capita expenditures on C&F (Romania, Bulgaria) will be catching up to those spending the most (Czech Republic, Slovakia).

Clothing and footwear market in CE-pl-1


In per capita terms, Czech consumers spent €260 on clothing and footwear in 2019, the most in the CE. On the other hand, the average Bulgarian consumer spent €122, the least in the region.



The country with the highest share of the clothing segment in the total C&F market is the Czech Republic, while the lowest is Romania. In all the countries analysed, the clothing segment share is expected to change marginally by 2025.





Vitalie Iambla
Senior Analyst

Tel. +48 12 34 05 135


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