Case studies - 25 August 2017

Research of mobile applications used by doctors

For our regular client – an international research agency – we conducted a research of mobile applications used by doctors of different specialisations. 

Project objectives

The aim of the project was to find out:


  • ways of gaining specialist knowledge in the medical industry,
  • the scope of use of applications running on mobile devices,
  • ability to use the application to provide treatment and maintain contact with patients.
Project details

We conducted 200 quantitative CATI interviews. As a result, we got to know the opinions of representatives of various medical specialties. Primary care physicians and specialists shared with us their views, including:


  • how they use medical applications,
  • their activity in online medical communities,
  • frequency of visiting the medical websites for specialists,
  • attitude towards receiving industry information directly from pharmaceutical companies,
  • interest in the new offer – the ability to communicate with patients and provide treatment using mobile applications.
Project results

Our client gained insight into the attitude of Polish doctors towards mobile applications. An in-depth knowledge of the market and potential customers became the basis for taking strategic business decisions.

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Marta Marszałek

Senior Pharma & Healthcare Market Analyst