Non-wage benefits market study
A company operating in the market of non-wage benefits wanted to better adapt their products and services to the needs of Polish consumers. They realised that non-wage benefits are becoming increasingly popular in Poland. But on the other hand, they also knew that there are many non-wage benefits solutions already present in the market, and that the competitive environment is challenging. Wishing to increase their market share, they decided on a comprehensive non-wage benefits market study.
In this project, PMR Consulting & Research conducted a series of in-depth qualitative interviews with senior management and HR directors. The respondents were representatives of companies that already offer their employees a variety of non-wage benefits. To get a complete view of the market, the research sample was divided into several groups depending on the size of the company. Interviews were conducted in both small and medium-sized organisations and large enterprises.
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Market Analysis Director