Cheese and dairy market analysis in Poland

Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland.

Objective of project

The aim of the project was dairy market analysis with special focus on the growing cheese market.

Project details

The project of dairy market analysis included a series of activities aimed to gather vital market data and deliver in-depth report to PMR’s client:

sizing of total market and product segments
creating forecasts for the market and segments development
competitive analysis
analysis of distribution patterns and cooperation with review of key retail chains
consumer survey among the representative Polish households
analysis of consumer behaviour
review of characteristics and profiles of dairy and cheese clients
analysis of brand awareness and satisfaction
identification of the key buying criteria
description of product weaknesses that affect consumer purchase decisions.

Project results

The client received from PMR a clear dairy market picture that was the basis for further market penetration plans.

Do you need more data?

In PMR, we advise and assist in the operations of your company

Contact our expert

Agnieszka Skonieczna

Market Analysis Director