Our client – a leading dairy manufacturer operating in Poland – asked PMR consultants to conduct the study on the current state and future outlook of the dairy market in Poland.
Objective of project
The aim of the project was dairy market analysis with special focus on the growing cheese market.
Project details
The project of dairy market analysis included a series of activities aimed to gather vital market data and deliver in-depth report to PMR’s client:
sizing of total market and product segments
creating forecasts for the market and segments development
competitive analysis
analysis of distribution patterns and cooperation with review of key retail chains