Brand awareness study of clothing stores
Objective of project
One of the leading chains of clothing stores for women was planning to carry out a series of marketing activities. The aim of the new campaign was to build a strong brand among female Polish consumers. The company sought experienced market researchers who could carry out a comprehensive brand awareness study of clothing stores. The project was meant not only to identify the current image in the competitive context, but also to find out how changes in awareness happen over time.
To investigate the changes in the image of the brand in the long term, the PMR Consulting & Research team conducted a brand awareness study of clothing stores in 5 stages. After each stage, the client received a comprehensive report detailing the level of brand awareness against the competitive backdrop. Each subsequent document also included the comparison with data collected during previous stages.
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Market Analysis Director