The study of clothing stores took 5 research periods and yielded many benefits.
The client not only found out about the effects of their marketing efforts, but was also able to react quickly to changes in brand image. As a result, they had the opportunity to modify their campaigns, and thus achieve even better brand awareness.
Along with the results of this study, the client received complete information regarding the level of awareness of brands of clothing stores. He learned how the brand is perceived by female consumers in general, as well as by a well-defined target group.